“The reports of my death are greatly exaggerated.”

icon-the-press-110w.jpgThis oft-attributed quote to Mark Twain might sum up how the Motorola AR teams feels about a quote by an analyst in Motorola CMO out: Tried to save Razr, got cut saying that the entire AR team has left Motorola. “Wow!” I thought, “That is absolutely amazing!” Just to double check, I dropped the Motorola AR folks an e-mail. The response was quick and no, the AR team was still there. I’m sure the analyst is now thinking “Oops!” More importantly, I hope the reporter is a little red faced as well.  

Bottom Line: Myth # 1: The Analysts Know Everything is obviously something that pertains to many members of the analyst ecosystem, including the press, and not just tech vendors and tech buyers. AR teams should collaborate with their PR colleagues to educate the press on the role of the analysts and fact checking analyst statements.

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