We have moved!
SageCircle has launched a new website that has an embedded blog. On the website you will be able to read all the past posts and comments, the latest blog posts, review the Analyst and AR Twitter Directories, signup for SageCircle’s free AR newsletter, listen to available recorded AR Coffee Talks, and more.
To read the latest blog post, please visit www.SageCircle.com and click on blog in the left menu bar under “Main Menu.”
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Sorry ‘Net searchers, you will not find a Forrester Magic Quadrant
We track the search terms people use that leads them to the SageCircle website and blog for SEO purposes. It is interesting the number of times that people search for some variation of Forrester Magic Quadrant. This reinforces our point that “Magic Quadrant” is a brand name that is become a generic description. However, this is very dangerous for vendors as we pointed out in Kleenex, Frisbee, and Magic Quadrant – what do they have in common? AR teams should always be on the lookout for colleagues that are using Magic Quadrant inappropriately and eliminate that usage before it causes you embarrasment in front of an analyst.
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Filed under: Commentary Tagged: | analyst relations, AR, Cool Vendors, Forrester, Gartner, Hype Cycle, industry analysts, IT analysts, market researchers, signature research, Wave