Update 10/3/08: Gartner Fellow Darly Plummer has posted his first piece On the Death of 20th Century thinking! Now only two “phase one” analyst blogs have not been updated.
Update 9/30/08: Kudos to David Mitchell Smith for his post A Tale of Two Clouds that links to a Forrester research note and other non-Gartner commentators. Nice to see a Gartnerian getting into the spirit of blogging by bringing in other’s points-of-view, even competitors.
Update 9/30/08: Steve Prentice has posted his initial entry.
It is two weeks into Gartner’s new analyst blog network. While there has been some commentary about how it will never succeed and so on, I decided to actually evaluate the activity to see what is happening.
The blog network launched on September 15 with 45 blogs, many of which only had the default “Hello World!” post. Since then three blogs have been deleted and two added. One of the deleted blogs was Jackie Fenn’s, which she confirmed in an email to SageCircle was done to drive traffic to the blog for “Mastering the Hype” book that she co-authored with Mark Raskino. Mark recently put a note on his blog that he was also going to focus on the “Mastering the Hype Cycle” blog and will not be posting to his personal blog for the near future.
Of the 44 active blogs, there are now four blogs that have not deleted the default “Hello World!” posts and added real content (see list below). Yesterday, there were five like that, but one of those analysts added a post overnight. In general, there is reasonable activity on most blogs with at least a post a week. Some analysts have more prolific, others less so. Needless to say, the quality of writing is all over the map as the analysts explore how blogs are different from other forms of publication, like traditional research notes.
One of the hot questions in analyst relations (AR) circles has been what will be Gartner’s vendor quote policy for blogs. This week Gartner answered this with the following policy:
“Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes. This content may not be used for any other purposes in any other formats or media.”
So vendors cannot willy-nilly lift analyst blog content for use in press releases, sales presentations and marketing collateral. This is neither surprising nor unreasonable. However, those vendors that have their own blogs can obviously link to an analyst blog as part of the normal conversation that takes place in the blogosphere.
- Q&A with Gartner about the new Gartner Blog Network
- Gartner ups the ante on analyst blogging – maybe 50 new bloggers
- Announcing “Introduction to Blogging for AR,” a special SageCircle webinar
- All: Track which of the Gartner analysts relevant to your job are blogging or thinking about blogging
- AR teams: Add Gartner – and other analyst firms’ – blogs to your research monitoring program
- Research consumers: Engage the analysts via comments on their blogs
- AR teams: Do not hesitate to correct analyst mistakes or challenge opinions by leaving comments on their blogs
- Bloggers, vendor or otherwise: Include Gartner analysts via their blog posts in your online conversations
Bottom Line: Having been on a major IT vendor’s blog steering committee, I know how hard it is to launch a corporate blogging initiative like this. So far, it is my opinion that Gartner is making pretty good progress with its new blog network. The real proof of success will be how this initiative works over the long run. Will there more analysts joining the network? Will analysts consistently post interesting content?
Question: Non-blogging Gartnerians – What is holding you back from launching your own blog? Competing analysts – Do you think you will comment on a Gartner analyst’s blog post? AR teams – Are you actively monitoring the Gartner blog network? End users – Are you finding the early posts to be useful?
Gartner Blog Network activity as of September 26