Many AR programs cannot give an “elevator pitch” on AR. You should have this available for not only those social settings, but also to explain your expertise to others in your company. Here is a quick definition of AR that can be used when explaining what AR does:
“Analyst Relations takes advantage of the unique influence that the IT industry analysts have with our prospects and customers to help drive revenues. Analyst Relations works to influence analyst opinions regarding our company and our products to increase positive coverage in analyst research publications and analyst media quotes. Through briefings, inquiries, newsletters, AR portals, analyst firm events, and other tactics, we work to constantly maintain top-of-mind status with key analysts, so our company and products are frequently recommended by the analyst community.
As a corollary charter, Analyst Relations works with the sales organization to provide timely information regarding analyst opinions in research publications and commentary. We also provide sales with analyst opinions regarding our key competitors. Coupled with a strong outreach program to educate the sales team, this information can help to shorten sales cycles and reduce risk in critical opportunities.”
Bottom Line: OK, so that is a mouthful. But can you describe your job function in any other way? Take the time to develop and learn one or more “elevator pitches” you can use with friends, relatives, new acquaintances, and work colleagues.
Question: What is your elevator pitch for AR?