Value for Effort

Analyst Relations PlanningOne of the slides we consistently include in any of SageCircle’s training content, private or public, covers value for effort. Basically this is our discussion about implementing only those activities or best practices where the analyst relations program receives more value back than the effort put into it.

For example, SageCircle consistently encourages AR professionals to pay attention analyst usage of social media. However, we also consistently say that AR needs to limit the number of analysts that they monitor on social media so as not to use too much time. This recommendation then dovetails into a discussion of the need for a good analyst list ranking and tiering framework to make sure that the AR team is focusing on the most relevant analysts.

SageCircle Technique:

  • AR teams need to careful vet any new programs or best practices for relevance and practicality

Bottom Line: The most precious resource that AR has is its time. While there are many best practices that AR could adopt they should concentrate on those that provide an appropriate return on investment.

Question: AR – What activities or best practices you wish you could implement if you only had time.

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