SageCircle AR Podcast for December 1, 2009

SageCircle AR Podcast ArtworkThe AR podcast is a review of the latest news and trends in the analyst ecosystem along with tips and tricks for analyst relations professionals and analyst research consumers. SageCircle strategists Dave Eckert and Carter Lusher co-host this bi-weekly program. You can find all the SageCircle podcasts on our podcast page.

Visit the podcast page to download the MP3 file or listen to the episodes on your computer.  Click here to subscribe to the podcast within iTunes

SCP 14: Table of contents. Numbers in parentheses refer to minutes:seconds when the article starts within the podcast.

[00:00]  Opening

[01:06]  News – hiring up in analyst ecosystem

[02:54]  Interview with Datamonitor-Ovum Research Fellow Jonathan Yarmis on the new strategy for Datamonitor-Ovum

[12:22]  Analysis by SageCircle of the new Datamonitor-Ovum strategy

[22:43]  Upcoming AR events

[24:28]  Closing

Our goals for the AR Community Podcast are two-fold. The first goal is to provide an additional venue for SageCircle research that complements our existing deliverables, whether free (e.g., SageCircle blog) or client only (e.g., the Online SageContent Library, the largest and premier repository of AR best practices and downloadable tools available in the industry). The second goal is to develop real-world podcasting skills so when our clients are considering their own podcasts we have the experience (and scar tissue) to help them start podcasting without having to re-invent the wheel.

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One Response

  1. Business-IT alignment is the Nirvana for every research firm and every technology supplier. Every firm talks about it in some way and advocates how they have the effective answer – whether thats Gartners approach from IT out, Forrester’s business roles, IDC’s Insight companies, Datamonitor/Ovums research unit collaboration. In 17 years inside this industry I am yet to see anyone who really has this cracked and without it the value of IT advisory research as a sector will most certainly stagnate or wither. Do Datamonitor/Ovum have the answer here. On paper I think its a good story. Can you get that kind of knowledge, collaboration and output by dictum and financial incentive – in my opinion I really dont think so. This is change of a massive scale. Change not just of product, sales and marketing but more critically change of behaviours and culture. What is the change program that is going to make this real. Until I really hear and see that I think this is smoke and mirrors.

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