Not surprisingly, the acquisition of AMR Research by Gartner is inspiring other analyst firms to launch campaigns to capture AMR clients, sales team members, and even analysts.
Two firms that have already announced client switch campaigns include Ovum (see here) and Ventana Research (click here). For research consumers who are looking for market and product/services insights and advice, rather than access to a firm for influencing purposes, this could be an opportunity to purchase access to analysts at a very competitive rate. At a minimum, enterprises and vendors with AMR contracts coming up for renewal should talk to Ovum and Ventana, if these firms have research relevant to you.
Ovum is also interested in talking with AMR analysts and sales representatives. For more information, please contact Rosemary Masterson (email).
Any analyst firm with special deals for AMR or Gartner clients, sales representatives, or analysts should notify SageCircle at “info [at] sagecircle [dot] com.” Please indicate whether you want your special deal highlighted on the SageCircle blog or if you would prefer that we privately pass the information to interested parties.
- AMR clients should take a zero-based approach to contract renewals, exploring offerings from other firms and not just signing up with Gartner (avoid the automatic contract renewal trap)
- Analysts and sales representatives at AMR – and the affect portions of Gartner – should explore career opportunities at other firms
Bottom Line: M&A events offer research consumers opportunities for that could provide enhanced access to smart analysts at very competitive prices. At the same time, M&A offers analysts and sales representatives with opportunities to switch employers. For AR professionals, the switching of clients and employees between firms could lead to changes in analyst list rankings, outreach priorities, plans, and spending. Analyst firms and AR should focus on leveraging M&A events as situations for changing the status quo.
Question: What do you think will be the departure rate of AMR clients, sales professionals, and analysts once Gartner has assumed control?