3/ Training

SageCircle is an advisory and training firm that delivers analyst relations (AR) strategic planning and tactical tools for vendors of high tech products and services. We have analyzed, developed and defined best practices across analyst relations, marketing, executive issues, sales, business development and technology. We use the experienced insights of industry insiders to apply these proven practices to your situation. SageCircle’s expertise helps vendors of technology increase sales through more effective industry analyst relations.

The stakes are high 

The communications and IT markets are highly cutthroat with every player looks for an edge. Working effectively with the industry analysts can give vendors a competitive advantage driving sales and building brand value.  To excel in influencing the analysts, it is necessary to have the right foundation of knowledge about the analysts and analyst relations skills.

SageCircle’s training courses are developed to provide actionable, practical advice in a short and succinct manner. There are two broad categories of training delivery and several types of training services:

Public Events: Public training events have several advantages including a lower price point for one or two attendees and the opportunity to interact with AR professionals from other vendors. Training options: seminars, webinars and Coffee Talks.

In-house Training: In-house training offers a number of advantages including flexibility in delivery and scheduling, incorporating client content, addressing multiple audiences and asking tough questions with fear of “airing dirty laundry” in public. Each session can be tailored for the needs of a specific constituency or a mixed audience.  Because each client is different, SageCircle works to design a training curriculum that meets the specific needs of that organization, drawing on SageCircle’s extensive library of training content. Training options: seminars, webinars and executive briefings, AR briefings, sales briefings and a completely custom training program.

Training services options include:

  • Seminars — In-depth classroom sessions lasting up to eight hours covering a number of topics.
  • Webinars — 60- or 90-minute web-delivered sessions focused on a single topic. Perfect for continuing education sitting at one’s desk or in a conference room with colleagues.
  • Executive briefings — Up to 60-minute sessions that are an efficient technique for raising executive awareness about the critical issues surrounding the IT industry analysts, which is key for building executive sponsorship.
  • AR briefings — Up to 90-minute sessions that are a powerful continuing education tool to build AR staff’s knowledge about critical topics.
  • Sales briefings — 20-minute and 60-minute sessions that provide sales reps with focused information about the impact of the analysts on sales deals, how to leverage positive commentary and mitigate negative commentary, and dealing with specific research deliverables like Gartner’s Magic Quadrant.
  • Research consumer briefings — 60-minute sessions that provide critical skills and knowledge on how to purchase analyst firm services and maximizing business value from the services bought. These sessions are tuned for either end-user or vendor clients of the analysts.
  • Custom training program – A completely customized curriculum of basic training and continuing education for multiple audiences using a mix of delivery options. 

Brochures

Public Events

In-house Training

* TBA – Brochures to be added soon. Please call for background on these services. 

The SageCircle Advantage

SageCircle is the provider of premier training content concerning the technology industry analysts for all members of the analyst ecosystem.

  • Insider’s knowledge AND systematic research
  • Engineered and documented implementation for maximum efficiency
  • Tested content
  • Experienced presenters
  • Written specifically for each audience
  • Options to fit the requirements of the client
  • Expertise with the ARchitect AR application 

For More Information

Call 503-636-1500 or e-mail ”info [at] sagecircle.com” to schedule a call about how SageCircle can help take your AR program to the next level.

To register for training, please visit www.SageCircle.com and click on the type of training you would like to register for. 

Note: This page is continually being refreshed. We already have a lot of information about SageCircle services and insights. But please do check back periodically as we will be adding more brochures and other content.

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