The CIO Panel is reason enough to attend the AR Forum at Symposium (part 5 of 7 about Gartner’s Q3 AR Call)

Gartner’s Analyst Relations team holds a quarterly conference call for the analyst relations (AR) community. SageCircle occasionally will post about the call, but for this particular call there was so much information that we have a seven-part series to highlight details and provide commentary. See below for links to all seven posts.

Logo - Symposium 2009Gartner will be holding AR Forums at Symposium again this year. They will be from 3 pm to 5 pm followed by a reception from 5 pm to 6 pm. The Orlando forum will be on October 20 and Cannes will be on November 3. Sydney has not been scheduled yet.

There will presentations by CEO Gene Hall and Head of Research Peter Sondergaard, which should be useful. However, the agenda item that really stands out as a compelling use of an AR professional’s time is the “CIO Panel Discussion: Understanding How the CIO-Gartner Dialogue is Changing.” The description says that CIO clients will share their perceptives and then field questions.

One of the reasons why many vendor executives question the relevance of the analysts in the age of free information on the Internet and bountiful opinions on social media is that they do not grok how the relationship between CIOs/IT managers and analysts is so radically different from the often contentious and dysfunctional relationships vendors have with the analysts. Attending this panel discussion can provide AR with valuable insights about the CIO-analyst relationship that they can then use with skeptical colleagues when discussing the relevance of the advisory analysts such as Gartner.

In addition, understanding the dialogue between CIOs and analysts can help AR focus the type of content they give to the analysts. AR professionals might find that they are leaving out important types of information when briefing analysts simply because they do not understand the types of conversations that go on between analysts and their end-user clients.

SageCircle Technique:

  • AR should prioritize attendance at the AR Forum
  • AR should consider bringing non-AR colleagues to the Continue reading

Make sure to attend relevant Magic Quadrant presentations at Symposium ITxpo Marketplace Theater (part 4 of 7 about Gartner’s Q3 AR Call)

Gartner’s Analyst Relations team holds a quarterly conference call for the analyst relations (AR) community. SageCircle occasionally will post about the call, but for this particular call there was so much information that we have a seven-part series to highlight details and provide commentary. See below for links to all seven posts.

Logo - Symposium 2009One of the recommendations that the Gartnerians gave on the AR Call was to attend some Magic Quadrant (MQ) presentations at the ITxpo Theater. This is a suggestion that we heartily endorse.

AR professionals are probably so tired of thinking about the MQ and arguing with the analysts – especially if the update project was relatively recent – that it would be easy to blow off this opportunity. However, attending a presentation like this can provide some excellent opportunities to gather some insights such as:

  • How analysts tend to position the research to end-user clients
  • How analysts engage their end-user clients when answering questions about the MQ
  • Intelligence when the MQ might be updated
  • Intelligence about how the market criteria are evolving
  • Intelligence about how the analyst might rearrange the dots if it has been many months since the last update

SageCircle Technique:

  • AR teams should identify and prioritize which MQ presentations to attend
  • AR should chat with the end users after a presentation to learn more about how they use the Continue reading

Live blogging from IDC Directions in San Jose

Carter is live blogging sessions from IDC Directions. This is not a transcript of the entire conference — IDC makes the proceedings including many transcripts available on its website – but select items that catch my attention and are relevant to SageCircle readers.  

logo-idc.gifBreakfast briefing by Rachel Happe on “The Social Enterprise”

Not so much on the technology, products, markets, rather she is focusing on what it is and what it means t0 business. Useful primer for newbies. Hopefully there are some non-marketing executives in the room as marketeers are often clued in on social media, but are being held back by conservative management. If you are interested in social media and an IDC client I suggest that you check out research note “The Social Enterprise: How Social Networking Changes Everything” and set up an inquiry with Rachel and follow her on Twitter www.twitter.com/rhappe.

Six key benefits of social networking:  Continue reading

Why should AR Mangers attend Analyst Conferences

Tomorrow is the San Jose version of the annual IDC Directions Conference.  It is among the many analyst conferences from both the major firms and the boutiques.  There are those that include broad topic coverage and those that are specifically pointed to a market or technology.  Given time, budget, and insanity an AR manager could easily attend a conference a week.  So how do you determine which to attend and how to gain value from your time away from the office?

A first consideration is the objective of the conference for the attendees.  Are these your current or potential customers?  Is this a general conference or one that is specific to your market?  How large is the expected attendance and what opportunities do you have to interact directly with customers?  Are any of your executives attending, or perhaps even speaking at this event?  Will there be product managers or market researchers from your company who can bring back information?

Next consider the analyst participation.  Are the analysts who will be Continue reading

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