Why technology buyers use the IT industry analysts

Sometimes IT and telecommunications vendors express frustration at the very existence of IT advisory analysts and their influence with the technology buyers (aka end users or IT managers). Often the vendors accuse the IT buyers of being lazy or stupid because they use the analysts instead of doing the research themselves. Bloggers are equally amazed [...]

The IT industry analysts’ role: evolution of perception

For more than a decade there have been graphics that capture the evolving role of IT industry analysts as influencers in the market and on purchasing decisions. Here are