Posted on April 14, 2008 by sagecircle
When H&K’s Josh Reynolds announced at the AR meeting at Gartner US Spring Symposium that he had hired Peggy O’Neill, Oracle’s VP of AR, a lot of us in the industry went “Wow!” Wow because Peggy was leaving one to the top AR jobs to join an agency and wow because H&K had just grabbed [...]
Filed under: Commentary, News, PR and AR | 8 Comments »
Posted on March 20, 2008 by sagecircle
How many times have you seen an analyst quote in the press and wondered “well why did the reporter contact that analyst” or “if that reporter had contacted someone familiar with us we would have been more favorably mentioned”?
Reporters use a variety of sources to gain content for their articles and frequently quote analysts to [...]
Filed under: PR and AR, Press and the analysts | 3 Comments »
Posted on March 13, 2008 by sagecircle
This oft-attributed quote to Mark Twain might sum up how the Motorola AR teams feels about a quote by an analyst in Motorola CMO out: Tried to save Razr, got cut saying that the entire AR team has left Motorola. “Wow!” I thought, “That is absolutely amazing!” Just to double check, I dropped the Motorola [...]
Filed under: PR and AR, Research quality | No Comments »
Posted on January 25, 2008 by sagecircle
A good PR campaign consumes significant resources in time, money, and creative energy. With today’s limited resources it makes a lot of sense to test out a campaign early in the process to ensure that it will meet its goals.
Analysts have a unique ear to the market, your customers, and your competitors. They have seen [...]
Filed under: PR and AR | 1 Comment »
Posted on December 20, 2007 by sagecircle
How often have you been part of this vignette? The scene: PR manager strolls into the AR manager’s cubicle.
PR manager: “Howdy. Can you get me an analyst quote on this topic for my press release? Oh, and an analyst that can act as a press reference would be great as well.”
AR manager: “Sure, shouldn’t be [...]
Filed under: AR best practices, PR and AR | 2 Comments »