Why reporters call the wrong analysts

How many times have you seen an analyst quote in the press and wondered “well why did the reporter contact that analyst” or “if that reporter had contacted someone familiar with us we would have been more favorably mentioned”?
Reporters use a variety of sources to gain content for their articles and frequently quote analysts to [...]

Pet peeve - reporters who refer to analyst firms as consultancies

I guess I am just a nit picker, but it always catches my eye when reporters refer to Gartner, Forrester, et cetera as consultants or consultancies. The analysts’ business and research models are typically quite different from consultants. Best to refer to analyst firms as “research and advisory firm” or “market researcher.”
Also catching my eye is when a [...]