AR’s turn - How industry analysts can come to briefings better prepared

After we published Research consumer’s turn - How industry analysts can be better prepared for inquiries we received several suggestions about how we should give AR managers’ their turn. In this case, the AR managers wanted to give the analysts a few friendly tips to the analysts about how the analysts can come to briefings better [...]

“The reports of my death are greatly exaggerated.”

This oft-attributed quote to Mark Twain might sum up how the Motorola AR teams feels about a quote by an analyst in Motorola CMO out: Tried to save Razr, got cut saying that the entire AR team has left Motorola. “Wow!” I thought, “That is absolutely amazing!” Just to double check, I dropped the Motorola [...]

IDC on the CEOs 2008 Agenda

A little bit of a different twist on the IT analyst firm “agenda” series. This one from IDC’s Frank Gens in the eXchange blog looks at the CEO’s agenda not the CIO’s.
CEOs’ Agenda for 2008: ‘Selling’ Joins ‘Innovation’ and ‘Customer Care’ at the Top
Click above to go to the IDC blog entry. Click on the graphic [...]

Will the analysts drive down IT spending? Not if you talk to them.

In Saturday’s New York Times Business Day section there was a reassuring article by Steve Lohr called Belt-Tightening, but No Collapse, Is Forecast in Technology Spending. Reassuring because the IT executives and industry analysts interviewed all indicated that there was less likelihood that IT spending was going to be slashed like during the 2001 recession. [...]

Do you have a favorite piece of analyst research?

Have you read a piece of analyst research — research note, blog, podcast or whatever — recently that really made you go “hmmm”? It could be something that directly impacted your plans, how you are working on a task or it was so good that you shared it with colleagues. Drop me an e-mail with your nominations [...]