Who is attending the Forrester AR Council meeting next week? IT Forum?

SageCircle strategist Carter Lusher is heading to Lost Wages on Monday to attend the Forrester events. If you are going to either IT Forum 2008 or AR Council meeting and would like to meet, please let Carter know.  Carter will be on the “Analyst Relations 2.0″ ARC panel at 10 AM on Tuesday the 20th and attending the IT Forum [...]

Call for case study volunteers - How the analysts impacted a sales deal

One of the most powerful tools that analyst relations teams have to convince their companies’ executives about the business value of AR is a case study on an impact that an industry analyst had on a specific deal. For example, when we published “SageNoteTM AR107 — Case Study: Rapid Response by AR saves a $35 [...]

Tuesday’s Coffee Talk is on how to handle potential AR budget cuts

 Unfortunately in times of economic uncertainty, AR is one of the marketing functions that often get targeted for budget cuts. Wouldn’t it be nice to be able to chat with an AR expert and bounce ideas off your peers about this unsettling prospect?
The next SageCircle Coffee Talk is happening on Tuesday, April 1st, at 8:30 [...]

Welcome Fortune readers

For those of you who are visiting SageCircle because you saw my quote in the Fortune article Web 2.0 gets down to business, welcome. SageCircle does a considerable amount of research on the use of social media within the context of IT industry analyst relations. You can find posts on this topic by clicking on [...]

Stay on top on what is happening in the analyst ecosystem by having a SageCircle strategist talk at your next staff call

The analyst landscape and AR trends are volatile
All aspects of the communications and IT industries are in a state of flux.  The industry analysts are not immune to the change, which drags AR along.  Issues like what is the impact of social media on AR, are the analysts still influential, what is the Fog of [...]

There is still time to sign up for SageCircle’s AR Seminar on Monday, March 10th

There are still seats available for the SageCircle AR Effectiveness Seminar on Monday, March 10th in San Jose, CA. It runs from 8 am to 4:30 pm and the price includes the 155+ page binder. To learn more, click on the graphic to the right to download the brochure in PDF.
Click here to register for the seminar. [...]

ARchitect3 users — SageCircle announces an AR Effectiveness Seminar especially for you

SageCircle is pleased to announce that we will be conducting a special version of our AR Effectiveness Seminar for ARchitectTM users on May 5th - 6th in Cupertino, CA.
SageCircle strategists Dave Eckert and Carter Lusher deployed and managed one of the largest implementations of ARchitect while members of the HP Corporate AR team. We were [...]

Save the date — March 10th for SageCircle’s AR Effectiveness Seminar

The goal of SageCircle’s AR Effectiveness Seminar is to teach attendees how to use powerful analyst relations best practices to leverage the analysts’ unique position in the technology marketplace to shape market perception and drive sales.
Held the day before IDC’s Directions, the seminar will be in San Jose to make it convenient for folks flying [...]

Thanks for raising awareness about SageCircle

Back in December when we announced the launch of SageCircle, I was so busy that I did not say “thanks” to the bloggers who noted the event. So here is a belated thanks to all.
Duncan Chapple at Analyst Equity SageCircle relaunches
Jim Zimmerman at Analyst Perspectives New AR Firm Launched - SageCircle
ARonaut at Armageddon “Carter reincarnates [...]

Jeremiah Owyang interviews SageCircle’s Carter Lusher

Forrester analyst and Web Strategy blogger extraordinaire Jeremiah Owyang interviewed your humble correspondent at Buck’s of Woodside on the topic of the industry analysts and social media. Here is the video, but you should also visit the post for the commentary and comments.
 Video: Why Social Media scares the Analyst Industry (3 min with Carter Lusher) [...]

So why does SageCircle list its competitors on its links list?

If you look over in the right-hand blogroll you will see a section for “AR Services Firms.”  It is true that some of these firms are directly or indirectly SageCircle’s competitors.  Admittedly, it is a bit unusual for a company to put its competitors in a prominent place on its blog.  However, it is our [...]

The new SageCircle blog is under construction

Please check back later.