June’s AR Coffee Talk is on AR’s social media monitoring

icon-coffee-talks.jpgSome of today’s new challenges for AR teams are how to determine if there is value to monitoring analyst opinions on blogs and Twitter, how to do the monitoring and how to use the information gathered. In this Coffee Talk, SageCircle strategists and AR professionals will discuss these issues and potential approaches to measuring and reporting on the analysts’ social media-based commentary.

June 10 at Noon US Pacific            Free – Click here to register

June 23 at 8:30 am US Pacific       Free – Click here to register

AR Coffee Talks

Networking and chatting with peers is a great way to expand your Continue reading

SageCircle Podcast for May 19, 2009 – Big Two 1Q 09 earnings; Survey of the Analysts; Spoken Word Audit

SageCircle AR Podcast ArtworkIt is with great pleasure that we announce the launch of SageCircle’s newest free research deliverable, the SageCircle AR Community Podcast. The AR podcast is a review of the latest news and trends in the analyst ecosystem along with tips and tricks for analyst relations professionals and analyst research consumers. SageCircle strategists Dave Eckert and Carter Lusher co-host this bi-weekly program. You can find all the SageCircle podcasts on our podcast page.

Our goals for the AR Community Podcast are two-fold. The first goal is to provide an additional venue for SageCircle research that complements our existing deliverables, whether free (e.g., SageCircle blog) or client only (e.g., the Online SageContent Library, the largest and premier repository of AR best practices and downloadable tools available in the industry). The second goal is to develop real-world podcasting skills so when our clients are considering their own podcasts we have the experience (and scar tissue) to help them start podcasting without having to re-invent the wheel. 

Click here to listen to the podcast on your computer (corrected broken link 5/26/09 1:45 pm PT) or visit the podcast page to download the MP3 file. At this time the AR podcast is not yet available for subscription on iTunes, but we hope to have the details for this ironed out by next week.

Click here to subscribe to the podcast within iTunes

SCP 1: Table of contents. Numbers in parentheses refer to minutes:seconds when the article starts within the podcast.

(00:00)  Introduction

(00:56)  This week we start with a look at the Q1 09 earnings reports of the only two publicly held analyst firms, Gartner and Forrester. Gartner surprised us by actually growing overall revenue. Forrester did not.

(04:55)  Next we’ll discuss our new survey of the analysts on their Continue reading

SageCircle’s “Introduction to Twitter for AR” webinar

logo-twitter.pngIn the last year, the Analyst Twitter Directory has grown from 58 entries to more than 610 analysts.There has been similar growth in the AR Twitter Directory with over 370 entries. Both directories are being updated weekly with new names. So if some of your top analysts and your peers are on Twitter, shouldn’t you be on Twitter as well?  

icon-phone-headset.jpgIn this SageCircle AR Webinar, we will provide you with succinct and actionable information that will help you get up-to-speed on Twitter as a user, and help you understand the implications for AR. The agenda for the 90-minute session includes:

  1. What is micro-blogging and Twitter
  2. How are analysts and AR professionals using Twitter
  3. Getting started on Twitter
  4. Tips on being an efficient Twitter user
  5. Setting up an Continue reading

Online SageContent Library demonstrations scheduled

An AR encyclopedia at your fingertips

The Online SageContent Library save you time by eliminating the “reinvention of the wheel” syndrome. With examples, checklists, templates and SageToolsTM, the Online SageContentTM Library has what you need to do your job quicker and easier.  For example, why create your own checklists when you can download them from the Online SageContentTM Library?  Click here to learn more.

Benefits: Saves You Time while Improving the Outcome

AR is a profession driven by the need for efficiency and effectiveness. The Online SageContentTM Library assists with both by providing a searchable resource that incorporates our vast knowledgebase of proven AR best practices.  The analyst ecosystem is dynamic, and SageCircle continuously adds new techniques to the AR toolbox. We are using a wiki as the publishing platform so that we can continually refresh the knowledgebase with new insights and new best practices.

Demos

We are conducting a series of short 15-minute webinars to demo the Online Library’s features and functions.   After the formal presentation we will open it up for questions.

 

Register for a session now by clicking a date below:

 

Wed, May 6, 2009 9:00 AM – 9:30 AM PDT

 

Thu, May 7, 2009 12:00 PM – 12:30 PM PDT

 

Thu, May 14, 2009 9:00 AM – 9:30 AM PDT

 

Thu, May 14, 2009 4:00 PM – 4:30 PM PDT

 

Fri, May 22, 2009 10:00 AM – 10:30 AM PDT

 
 

Once registered you will receive an email confirming your registration with the connection information you need to join the Webinar.

Carter interviewed on John Simonds’ AR podcast about the state of AR

icon-microphone-reduced-v-2.jpgIBM AR manager extraordinaire John Simonds (Twitter handle) interviewed Carter for his podcast series about AR that he posts on his  “Delusions of Adequacy” blog.  Topics we discussed were:

  • What is the state of A/R right now?
  • What is a good A/R practice/best practice?
  • What is a bad A/R practice or incident that we can learn from (without names)?
  • What could the A/R industry do to improve?

For the good and bad AR practices questions Carter looked at  both an AR practitioner practice and an AR management practice.

It was a fun and interesting discussion. Please visit  Podcast: An Analyst’s View of Analyst Relations – Carter Lusher of SageCircle to hear the interview.

Announcing “Launching a Social Media Strategy: A SageCircle Workshop”

icon-social-media-blue.jpgSocial media is rapidly transitioning from being a playground for individuals to an important tool for business.  Some tools like blogging have been around for awhile, while others like Twitter are still emerging.  Regardless of the current start of the art, many hundreds of savvy analysts and AR professionals are using these and other tools to improve relationships, generate intelligence, and enhance conversations. 

There are many questions for AR about social media

Unfortunately questions for AR abound: Should AR teams blog and tweet?  Does AR have to track bloggers and Twitterers who are not traditional analysts?  How can you pick up responsibility for blogging and Twittering when resources are already stretched thin?  When and how do you incorporate analyst blogs and Tweets into analyst opinion monitoring programs.  And most important: How to get started?

To help AR professionals and teams take a strategic approach to dealing with the rapidly changing social media usage by members of the analyst ecosystem, SageCircle is announcing a new public half-day workshop focused on how to incorporate social media into AR’s daily routine and toolbox.

Key Issues to be addressed in this workshop include:

  • What are the roles of social media in the analyst ecosystem?
  • How should social media be incorporated into AR’s strategic and tactical plan?
  • What are the policy implications of adopting blogging and Twitter?
  • How do social media get incorporated into AR measurement and reporting programs?

Get Up to Speed Quickly

In this SageCircle AR Workshop, we provide AR professionals with Continue reading

The blog is only the tip of the iceberg

 One of the common questions we get is whether IT managers will continue to purchase industry analyst research when “so much is on the analysts’ blogs.” There are two reasons why this is not likely. The first is that the average Forrester or Gartner analyst’s blog is only a small fraction of what they publish. The formal research behind the firewall is several orders of magnitude more detailed with much more in the way of recommendations. Second is that most IT buyers don’t buy analyst contracts solely for the written research, but mainly to get phone-based inquiry access to analysts so that the analysis, research and recommendations can be tailored to their specific situations. In fact, well written blogs should actually increase business for the analyst firms by increasing their visibility.

Wait a minute! Do readers of the SageCircle blog also have the same impression about us? That the blog contains all the good stuff? Well, do you? >>arched eyebrow<<

sagecircle-blog-is-the-tip-of-the-iceberg-reducedThe reality is that SageCircle has the broadest and deepest library of intellectual property on AR best practices in the industry. The SageCircle blog and SageCircle Digest newsletter are only the tip of the iceberg (click the graphic to enlarge) when it comes to written research. Not only do we have a large base of written research, but we are aggressively adding to it every week with client-only content.  Our advisory clients recently received a SageInsight on how to respond to Gartner’s policy of no questions during briefings as well as an expanded version of the blog post Saving money on contracts with the Forrester / Gartner duopoly is not simple which gave deeper treatment including detailed recommendations.  To provide another example of the differences between the blog and client content is to look at what is available on everybody’s favorite issue: the Magic Quadrant. In the blog, we have a very useful six-part series of posts (each about half page) on the Magic Quadrant. However, clients have access to a much deeper discussion of the MQ with many best practices and tools including preparing the sales force for dealing with the Magic Quadrant. Following is the current index from our online repository on the Magic Quadrant. Each of these line items is a link to an article (each at least a page) with associated downloadable check lists and tools, where applicable.

  • Defining the Magic Quadrant
    • Importance of the MQ
    • History of the MQ
    • MQ Components and Creation
    • Gartner MQ Methodology
    • Facts about the MQ
  • Value of the MQ to IT Purchasers
    • How Buyers Should Use a MQ
    • Common Mistakes Made by Purchasers
    • MQ Best Practices
    • Consumer’s Guide to the Gartner Magic Quadrant
  • Vendor Issues with the MQ
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