Some of today’s new challenges for AR teams are how to determine if there is value to monitoring analyst opinions on blogs, Twitter, and social networks like LinkedIn; how to do the monitoring; and how to use the information gathered to create meaningful metrics. To help analyst relations teams be proactive with the emerging measurement requirements for social media, SageCircle is announcing a new public webinar focused on providing the tools and insights needed to efficiently collect, analyze and report social media metrics.
This webinar is designed to teach you how to measure analyst social media traffic, the various methods for automating your social media monitoring for effective data gathering, and ways to measure both the mentions and the tonality. We will discuss how to incorporate social media into your balanced scorecard and provide concise reporting to executives.
Key Issues to be addressed in this webinar include:
- How do social media metrics fit into the overall AR measurement and reporting program?
- What are the social media metrics needed for both performance and operational measurements?
- What are the best practices for collecting social media metrics?
- What are the approaches for reporting on social media activities and outcomes, either as standalone reports or as part of a broader reporting structure?
In this SageCircle Webinar, our strategists will provide a succinct analysis of Continue reading