There is still time to sign up for SageCircle’s AR Seminar on Monday, June 23rd

SageCircle Training - AR Effectiveness SeminarThere are still seats available for the SageCircle AR Effectiveness Seminar that starts on Monday, June 23rd. The price includes the 155+ page binder. To learn more, click on the graphic to the right to download the brochure in PDF.

Click here to register for the seminar. Cost is $995. Annual Advisory clients received one seminar ticket with their subscription, so please check to see if you have used the ticket yet.

Looking forward to seeing you in Cupertino.

Heads up about next week’s Coffee Talk on Monday and webinar on Wednesday

There are two exciting events for analyst relations (AR) professionals – did I actually use “exciting” and “AR” in the same sentence? – events next week:

Monday, June 16th, at 8:30 am US Pacific Time – “Does it make sense to set up an AR-Sales Partnership program?” This free session is part of SageCircle’s Coffee Talk series. Coffee Talks have only a few minutes of presentation as their primary purpose is go get members of the AR community talking and asking questions. Click here to register.

Wednesday, June 18th at 8:30 am and 4:30 pm US Pacific Time – “Spokesperson Best Practices for Analyst Interactions” This webinar costs only $95 and provides actionable, practical best practices in a short and succinct manner. There is ample time for questions and answers to complement the presentation. Click here to register using a credit card.

 

“Media training” does not, I repeat, does not prepare one for the analysts

icon-the-press-110w.jpgHad a great meeting today at a software company where the subject of preparing spokespeople for interacting with industry analysts came up. Before the I chance to say anything, the head of corporate communications – a very smart gentleman with a heritage in PR – immediate piped up that tradition media training is not useful for preparing spokespeople to interact with the industry analysts.

Hurrah! Someone who gets it!

Everything about how the analysts work and how the press works is so different that using media training to get executives and domain experts ready to interact with the analysts will actually cause more problems than Continue reading

Educate your executives about the analysts to building sponsorship and improve spokespeople effectiveness

Many communications and IT vendors executives are really not informed about the IT Industry analysts.  They often believe one or more the Analyst Myths.  Frequently, tech vendor executives also view the analysts as predators or, worse, as irrelevant. This can both lead to lack of support for the Analyst Relations team and to a reduced effectiveness in using the executives as spokespeople.

As we have said, the most important currency to the analysts is information.  Getting that information directly from the CEO or other executives adds credibility and promotes the relationship you are attempting to build.  As a consequence, it is in the AR team’s best interest to improve their executives’ Continue reading

There is still time to sign up for SageCircle’s AR Seminar on Monday, March 10th

SageCircle Training - AR Effectiveness SeminarThere are still seats available for the SageCircle AR Effectiveness Seminar on Monday, March 10th in San Jose, CA. It runs from 8 am to 4:30 pm and the price includes the 155+ page binder. To learn more, click on the graphic to the right to download the brochure in PDF.

Click here to register for the seminar. Cost is $995. Annual Advisory clients received one seminar ticket with their subscription, so please check to see if you have used the ticket yet.

Looking forward to seeing you in San Jose.

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