Background: There are a number of interesting blog posts by analysts providing tips to the analyst relations (AR) community. This is very useful information for AR professionals, both to improve their AR execution, but also to get insights into the analysts. Here are the blog entries that have found so far (alphabetical order by firm). Please let us know about analyst posts with AR tips that we are missing by leaving a comment or sending an email to carter [at] sagecircle.com.
One important tip: read the comments. Sometimes the better content is not in the post itself, but the conversation it stirs up.
SageCircle Technique: AR professionals should ask analysts what are their preferences when it comes to interactions. AR teams should also closely monitor the blogs, if any, of their Tier 1 and 2 analysts to capture any insight into how the analysts like to be treated by vendors.
Bottom Line: For AR professionals, understanding what analysts like and don’t like can be a valuable piece of insight to make your interactions more productive. Remember, analysts are people and individuals, not some monolithic “analyst,” so treat them as individuals.
Analyst and their tips
Alan Pelz-Sharpe, CMS Watch
Curt Monash, DBMS2, Monash Report, Strategic Messaging, Text Technologies
Charlene Li, Forrester
James Kobielus, Forrester
- Relations with Analysts…the first
- Relations with Analysts…the second
- Relations with Analysts…the third
- Relations with Analysts…the fourth
- Relations with Analysts…the fifth of five
Jeremiah Owyang, Forrester
- Is Social Media changing the Analyst Industry?
- Upcoming Research Calendar
- What an Effective Analyst Briefing is Like
- Stand Out From Your Competitors: How To Effectively Present a Case Study (and How To Impress Me)
- List of Resources, Profiles, Indexes, Blogs, Companies and Information for the Analyst Industry
- Understanding My Coverage Area
- How I spend my time as an Industry Analyst
- How to Translate Vendor Talk into Plain English
Dale Vile, Freeform Dynamics
- Open Reasoning Multiple posts on AR
Gartner Analyst Relations Newsletter
Judith Hurwitz, Hurwitz and Associates
- An Analyst’s View of Analyst Relations – Judith Hurwitz and Laurie McCabe (podcast by IBM’s John Simonds)
Robin Bloor, Hurwitz and Associates & Bloor Research
Henry Morris, IDC
Rachel Happe, IDC
iLocus
- 10 Tips for PR Folks (Some interesting tips, but I completely disagree with #7)
Gordon Haff, Illuminata
Michael Gartenberg, Jupiter Research
Michael Coté, Redmonk
- Do’s and Don’ts for Analyst Briefings (on Travis Van’s Catching Flack blog)
- Analyst Relations Using Twitter
- Jerrilyn Glanville on Analyst Relations – IBM Software Group Analyst Summit – RedMonkTV
- An Analysts View of Analyst Relations – Michael Cote of RedMonk (podcast by IBM’s John Simonds)
James Governor, Redmonk
- Its time for analyst relations to step into the 21st Century: Influencer 2.0
- Fireside Chats Suit Markets as Conversations. On Microsoft’s Analyst Relations program.
- Inquiries are thousands of times better than briefings
- 7 Tips To Run a Great Analyst Event: Dos and Don’ts.
- Stop The Madness: run events where your people are
- Great AR people: A priceless asset
- On blogging, AR, Adobe Getting It
- Researching Is Their Job, Not Yours: On Analyst Relations
- On The Advantage of Being Third Tier at Oracle OpenWorld
- On Building a World Class AR Team, David Liddell, and Lessons in Business Ethics and the Entrepreneur Mindset
Stephen O’Grady, Redmonk
- The Key to a Great Analyst Event: Do Less
- Buring the Influence Straw Man
- Bad PR – The Bane of My Existence: Seven Suggestions for PR Workers
John Toigo, Toigo Partners International
Updates
Updated: 15 February 2009:
- Robin Bloor, Hurwitz and Associates & Bloor Research “How To Deal With Analysts: #19 White Papers”
- Judith Hurwitz, Hurwitz & Associates “An Analyst’s View of Analyst Relations – Judith Hurwitz and Laurie McCabe”
- Michael Cote, Redmonk “An Analysts View of Analyst Relations – Michael Cote of RedMonk”
- Jeremiah Owyang, Forrester “How to Translate Vendor Talk into Plain English”
Updated: Added DBMS2 Curt Monash “How to Pitch Me”; iLocus “10 Tips for PR Folks”
Updated: 23 June 2008: Added Illuminated, Gordon Haff “Briefing Tips”
Updated 20 June 2008: Added Gartner June 2008 AR newsletter, Curt Monash “Know Your Audience”
Updated 15 June 2008: Added CMS Watch, Alan Pelz-Sharpe
Updated 6 June 08: Created a Page to replace blog entry. Added – Robin Bloor (11); Gartner AR Newsletter; Jeremiah Owyang (4); Michael Gartenberg (3); James Governor (5); Rachel Happe; James Kobielus (5); Michael Coté (2); Stephen O’Grady (2);
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[...] Lusher of SageCircle has compiled a great page of posts offering tips for vendor AR organizations dealing with analysts. It’s a useful resource for everyone concerned; I concur with most of the suggestions and [...]