The topic we hear analyst relations (AR) professionals and other vendor staff talk the most about is Gartner. There is always something brewing about the Gartnerians’ business model, research methodology, product management and policies that gets under the skin of AR pros around the globe. While there is widespread feeling in the AR community that Gartner does not listen to us, we think that a productive use of an hour is participating in the Gartner Quarterly AR Call and telling the Gartner executives exactly what is on your mind. With a variety of GVPs and VPs participating, we think that AR pros should give these executives the benefit of the doubt that they will listen to well reasoned observations with positive suggestions about how to correct the situation. To register, click here.
This particular AR community will be a little more — and a little less – interesting than most. More interesting because the focus is on the details of how AMR is going to be integrated into Gartner (click here for a round up of SageCircle posts on the AMR acquisition by Gartner). Less interesting if AMR is not relevant to your AR program or if you are not an enterprise research client of AMR.
This particular call should also prove to be interesting to enterprise (aka end user) clients of AMR Research. While the focus is on issues of interest for AR professionals, enterprise clients of AMR should be able to pick up important intelligence about what is happening with their favorite AMR analysts and that could impact contract renewal decisions.
Replay of the webinar “SageCircle Analysis of Gartner’s acquisition of AMR Research” is now available. To receive a link and password to watch a streaming version of the webinar please email “info [at] sagecircle [dot] com”. Please include your job title and company name. Agenda:
- Basics of the deal
- SageCircle Analysis of AMR’s and Gartner’s Motivation
- Highlights from Gartner December 3rd AR Community Call
- Commentary on Points from Gartner AR Community Call
- Recommendations for Research Clients
- Recommendations for Vendor AR Teams
—- Text from Gartner’s email —-
|Dear Colleague:As promised during our (more…)|