Bottom Line: AR organizations need to plan their programs and resources to achieve most effectively their AR goals. An AR Strategic and Tactical plan should be a detailed roadmap that aligns programs and activities with corporate and business unit objectives, AR goals and the strategic initiative of driving sales.
AR Strategic and Tactical Plan:
n: A scheme or method developed to ensure that the AR team is systematically delivering business value to the company for the time period specified. The AR plan requires both a near-term tactical focus as well as a long-term strategic vision. The AR Strategic and Tactical Plan is a document that begins with a statement of AR goals and then provides comprehensive detail for executing AR activities such that all AR resources and (more…)