The new Gartner Blog Network is generating some interesting buzz in the analyst ecosystem (see Gartner ups the ante on analyst blogging – maybe 50 new bloggers). To learn more about what Gartner is up with this new initiative, SageCircle interviewed Andrew Spender, Gartner’s VP of Corporate Communications, via email.
SageCircle: Andrew, thank you for participating in this interview.
SageCircle: Why the change in policy?
Andrew Spender: Participating in social media represents an opportunity for Gartner analysts to evolve their means and style of personal interaction with technology users and providers, business leaders, opinion leaders, journalists and many others interested in the business of technology.
SageCircle: Will analyst blogs be considered official Gartner published research? Or will blogs more like Gartner Voice podcasts where it is clearly stated at the beginning that the podcast “does not constitute published Gartner research”?
Blog posts represent the personal opinion of the Gartner analyst. As such, they do not reflect Gartner official published research. They may, where applicable, refer back to published Gartner research.
SageCircle: Will analysts be encouraged to blog or is this just a personal option for individual analysts to decide?
It is up to the individual analyst to (more…)