Posted on June 24, 2008 by sagecircle
Tip o’ the hat to Rachel for her tip about the Avaya Analyst Conference. Another tip o’ the hat to Shelley for the tip about Iron Mountain’ analyst event. A double tip o’ of the hat to Daniel for the two-fer tip about Deloitte’s Americas and EMEA AR Summits.
Remember, there is no charge to have your event listed. The goal of the calendar is to help vendors avoid splitting analyst attendance at analyst summits or conferences, which can occur if vendor events are scheduled too close together. As Shelley said:
“The AR event calendar is a great idea and I hope all of ‘us vendors’ will share that info with you.”
Filed under: AR best practices, SageCircle news | Tagged: analyst conference, analyst day, analyst relations, analyst summit, AR, industry analysts, IT analysts | Comments Off
Posted on June 21, 2008 by sagecircle
Most large analyst summits (aka as analyst conferences or days) are organized the same way: main tent presentations, breakout sessions, 1-on-1s, demos and booze-and-schmooze receptions/dinners. Breakfasts and lunches are typically organized by putting an executive at a table so that analysts can ask questions. Here is an idea for a new approach: topic discussion tables.
This is not a brilliant new idea, but a variation of the IT manager-centric “birds of the feather” tables at many analyst conferences. In this idea, the analysts are not invited to ask executives questions but to discuss amongst themselves an idea or issue (e.g., how rising energy costs will impact a particular market, how the vendor can expand globally beyond BRIC, or exploiting FireFox instead of being Internet Explorer centric). The vendor domain experts or executives are participants in the discussion and are asking questions instead of being the center of attention and answering questions.
Analysts from Gartner and Forrester will likely object or not want to participate in these sessions because they will not want to share their insights or data in front of competitors. That is ok because (more…)
Filed under: AR best practices | Tagged: analyst conference, analyst day, analyst relations, analyst summit, AR, Forrester, Gartner, industry analysts, IT analysts | 2 Comments »