2009 was interesting to say the least when it came to the analyst ecosystem and the analyst relations (AR) community. Now is good time to step back and do a quick review of what happened in 2009 to prepare for looking ahead to 2010. Luckily for us, we have a lot of content to draw upon as SageCircle has become the definitive source of analyst ecosystem news and commentary. In 2009 we published over 250 blog posts with over 1,000 comments. Many of the blog posts started with information from the community, both analysts and AR, with almost all the comments coming from the community.
People are still very interested in the analysts – SageCircle’s blog gets about 25,000 unique visitors per month, which is pretty good for such a narrowly-focused blog. However, we always get a huge spike in readership whenever there is news about the analyst firms (e.g., layoffs and M&A). News related posts are also the ones that typically get the most comments, links, and tweets.
The recession has been brutal, but not fatal for firms – Early 2009 was very tough for analyst firms with layoffs by at least 13 firms, cancelation of events, and plummeting consulting revenues. However, unlike the last recession, there have not been any prominent firms that went out of business. We checked the SageCircle newsletters from the previous tech recession (roughly 2001-03) and every month we were reporting on the shuttering of some analyst firm. That has not been the case this time around. In addition, the second half of 2009 has seen reports of firms starting to see improved revenues and event attendance starting to recover.
Social media’s adoption by the analyst ecosystem has been expanding, but lumpy – The number of analysts and AR professionals on Twitter has more than doubled in the last year – but that does not mean that (more…)