As we pointed out, analysts are increasingly using blogs as research development platforms so monitoring analyst blogs is a good way for analyst relations (AR) to get insights into analysts’ work-in-progress. With this information in hand, AR teams can then decide whether to join the conversation online or reach out to the analysts for a briefing or inquiry.
Because relatively few AR teams are monitoring analyst blogs, those AR professionals that use this technique can achieve a competitive advantage by getting in early on developing ideas when they can have the most impact.
Here are two recent examples of analysts using (more…)
Filed under: AR best practices, Social media | Tagged: analyst opinion monitoring, analyst relations, AR, Forrester, IDC, industry analysts, IT analysts, Jeremiah Owyang, Rachel Happe, tech analysts, The Social Organization, Web Strategy by Jeremiah | 2 Comments »