Analyst Ecosystem Update

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Analyst Twitter Directory – On November 5 and 7, SageCircle added a total 70 analysts to the directory and changed the entries of seven.

Forrester Research has released its 10Q for 3rd Quarter 2009. There will be an analysis by SageCircle on Monday, November 9th.

People on the Move

CMS Watch – Apoorv Durga (Twitter, blog) joined covering portals and content management.

Forrester – Natalie Lambert (Twitter) departs to Continue reading

SageCircle’s “Introduction to Twitter for AR” webinar

logo-twitter.pngIn the last year, the Analyst Twitter Directory has grown from 58 entries to more than 610 analysts.There has been similar growth in the AR Twitter Directory with over 370 entries. Both directories are being updated weekly with new names. So if some of your top analysts and your peers are on Twitter, shouldn’t you be on Twitter as well?  

icon-phone-headset.jpgIn this SageCircle AR Webinar, we will provide you with succinct and actionable information that will help you get up-to-speed on Twitter as a user, and help you understand the implications for AR. The agenda for the 90-minute session includes:

  1. What is micro-blogging and Twitter
  2. How are analysts and AR professionals using Twitter
  3. Getting started on Twitter
  4. Tips on being an efficient Twitter user
  5. Setting up an Continue reading

The Analyst Twitter Directory is one year old!

icon-social-media-blue.jpgToday is the one year anniversary of SageCircle’s Analyst Twitter Directory. The first listing had 26 analysts from 13 firms, both boutiques and large firms. Many wondered how long before this fad faded away.

Far from being a dying fad, Twitter is transitioning to a regular communications tool for analysts and AR. Today the directory stands at 453 entries with 34 analysts added on Monday’s update alone. All the analysts who were on the original list are still twittering today, even if they are now former analysts. Analysts who were caught in the recent rounds of layoffs are using Twitter as a marketing and research tool as they hang out their own shingle. Analysts at the largest walled garden firms (Forrester, Gartner and IDC) have embraced Twitter with 202 entries in the directory, increasing the value of their personal brands. However, single practitioners and boutiques are leveling the playing field by being some of the most aggressive users of Twitter to increase their visibility.

The AR Twitter Directory is growing as well, from 52 entries when it launched on July 23, 2009 to 301 entries today. While AR professionals have been more tentative than analysts when it comes to using Twitter, savvy AR pros are making excellent strategic and tactical use of this tool.

Why aren’t you on Twitter yet?

If there is a conversation going on, can you afford not Continue reading

Analyst Twitter Directory breaks 200 mark and other news

icon-social-media-blue.jpgIf you have not checked out the Analyst Twitter Directory lately you might want to take a look. Over the last few weeks we have seen a significant number of additions as analysts are starting to evaluate Twitter.

A new member of the SageCircle directory portfolio is the AR Contractor Directory. Listings are free so I you do AR contracting or know someone who does, please contact us to be included. info [at] sagecircle dot com.

Don’t forget that if you are an analyst relations (AR) professional and you have a Twitter handle then you should be in the AR Twitter Directory. Just send us your twitter handle and we’ll add you to the directory. Follow Carter at @carterlusher and Dave at @daveeckert

Last, but not least, is the Vendor Analyst Events listing. If you have an analyst summit or analyst conference coming up, this year or next, please let us know. The value for AR to participate in this listing is avoid the problem of scheduling conflicts that hurt everybody.

Non-analysts from firms on Twitter

There are Twittering non-analysts at analyst firms like AMR, Forrester and Gartner that SageCircle currently does not include in the Analyst Twitter Directory. These include public relations professionals and the Forrester AR Council team (who signed up for Twiter en masse earlier this week) . How should we treat these non-analyst staff?

One approach would be to have sections in Continue reading

Announcing “Introduction to Twitter,” a special SageCircle webinar

After we sent out the email last week about the AR Twitter Directory, we received a great response from tweeting AR professionals that wanted to be added to the directory and page views were quite high. However, we also got a lot of emails along with comments like: 

            “I only have a vague notion of what twitter is!”

            “I’m thinking about trying out Twitter soon”

            “Would like to, but how do I get started?”

            “How do I find the time?”

            “I’m a bit skeptical about it …”

            “…unfortunately I am not hip to the Twitter scene yet …”

There are over 120 analysts in the Analyst Twitter Directory with new names being added weekly. So if some of your top analysts are on Twitter, shouldn’t you be on Twitter as well?  To help out AR professionals and teams get started with Twitter, SageCircle is announcing a new public webinar focused on using and understanding this bleeding edge form of communication.

In this SageCircle AR Webinar, we will provide you with succinct and actionable information that will help you get up-to-speed on Twitter as a user, and help you understand the implications for AR. The agenda for the 90-minute session includes:

  1. What is micro-blogging and Twitter
  2. How are analysts and AR professionals using Twitter
  3. Getting started on Twitter
  4. Tips on being an efficient Twitter user
  5. Setting up an Continue reading

Newbie’s Guide to Twitter

logo-twitter.pngTip o’ hat to Forrester analyst and prolific blogger Jeremiah Owyang for the tip about The Newbie’s Guide to Twitter. Of course, he tweeted it and because I follow him I saw it.
 
If you have not checked into microblogging yet, playing with Twitter is not a bad idea.  I’m starting to use it as a research tool and it has been interesting so far. You can join for free and find folks to follow in the Analyst Twitter Directory and the AR Twitter Directory (both in the “Pages” section of the left navigation menu).

If you “follow” me, I will do the same with you.

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