Current Analysis experiences layoffs

Logo - Current Analysis - v 2SageCircle has received credible intelligence that Current Analysis has  initiated a job action resulting in analyst lay offs. We will continue to provide updates as we learn new information.
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  • Update: 9/3/09 5:56 am PT -Initial post. Sent request for confirmation to Current Analysis’ press office 
  • Update: 9/3/09 6:14 am PT – Initial analyst added to list
  • Update: 9/3/09 6:51 am PT – Official statement from Current Analysis posted
  • Of course, layoffs impact real people with families and obligations. Often AR people are genuinely friendly with the analysts they work with and this sort of news can be a shock. Unfortunately for AR professionals, analyst firm layoffs also raise important issues that need to be addressed ASAP no matter how much sympathy they feel for the analysts caught in the layoffs.

    Related reports and observations

    To be added

    Current Analysis  Official Statement

    From: Spinelli, Natalie
    Sent: Thursday, September 03, 2009 6:46 AM

    We did make some changes to the structure of our services and we are creating some new services, but NO services or coverage areas were eliminated. Details of the new organization, service Continue reading

    Analysts chattering on Twitter – the genie is out of the bottle

    icon-social-media-blue.jpgThere is an interesting blog post by Redmonk analyst James Governor on Industry analyst relations and Twitter: The Dark Side and a related one by Marketing Strategies for IT Vendors analyst Merv Adrian AR: Tiering Analysts Is Good, But Don’t Play Childish Games. These posts bring up several issues (e.g., tiering analyst lists, confidentiality, and transparency), but the one we want to address in this post is the issue of analysts tweeting about planned vendor briefings and how some AR professionals would prefer analysts not to do so. 

    Both Merv (“But this “pssst…don’t tell anyone we’re talking” thing is something else entirely. It smacks of gamesmanship…”) and James (“The first rule of vendor briefings is… don’t talk about vendor briefings. That is just crazy.”) do not like the idea of being asked not to tweet about an upcoming vendor briefing. To a certain extent they have a point. Being asked not to tweet runs counter to the whole ethos of social media and sharing information. However, some analysts are using their tweeting as a marketing tool by in essence saying “See how important I am? I am getting briefed by Acme Software! Don’t you want to brief me too?”

    While we see the analysts’ perspective, these and other analysts with the same opinion are not looking at from the vendor’s point-of-view. Knowing that a vendor is briefing an analyst provides AR at a competitor with valuable competitive intelligence. In fact, harvesting useful intelligence about what a competitor is doing with the analysts is one of the reasons SageCircle teaches vendors why AR teams need to be on Twitter and other forms of social media. However, there is an underlying tension with wanting information about your competitor, but not having information about your activities publicly disseminated.

    So in this brave new world there are implications for both AR and analysts.

    Analyst relations – Get over it. The Twitter genie is out of the bottle and there is no way to stuff that critter back. AR needs to adapt to the changed environment by deciding how to deal with Continue reading

    Listing of analyst firms who have laid off analysts in 2009

    This is a simple index of posts covering analyst layoffs at various firms. If you hear of job actions at analyst firms, please contact SageCircle at 503-636-1500 or “info [at] sagecircle [dot] com” with tips and insights.

    1. Aberdeen Group (January 2009)
    2. AMR Research (January 2009)
    3. Burton Group (January 2009)
    4. Current Analysis (September 2009)
    5. Enterprise Management Associates (May 2009)
    6. Forrester Research (February 2009)
    7. Gartner (January 2009)
    8. IDC (April 2009)
    9. In-Stat (February 2009)
    10. iSuppli (January 2009)
    11. The 451 Group (February 2009)
    12. TowerGroup (July 2009)
    13. Yankee Group (January 2009)

    Analyze social media traffic of analysts to determine your workload

    icon-social-media-blue.jpgA common issue that AR managers bring up when discussing why they currently don’t follow analysts on blogs and Twitter is that it would be too much work. Hmm, maybe it could be a lot of work, but really the reality is that it does not take much time per day tracking posts and tweets. Why? 

    • There are not many analysts in any particular market who use social media
    • Tools are available (e.g., RSS readers and Twitter Search) that make it easy and fast to track posts and tweets

    Something that AR should do is work from facts and not assumptions so we recommend that AR managers conduct an analysis of their top analysts’ use of social media. This analysis should cover at least the previous three weeks to smooth out changes in usage due to travel, special events like analyst summits, holidays, and so on. Data to be gathered includes the number of blog posts for both firm and personal blogs and the overall number of tweets  

    The analysis concentrates on the average number of social media publications per day. In the tests and beta client engagements of our new SageToolTM Analyst Social Media Traffic Analysis (see graphic) we found that most analyst lists only had a small percentage of analysts that actively used social media and that the volume of traffic was modest. Of course there are Continue reading

    Forrester’s blogs – Observations while building the new SageCircle Forrester Blog Directory

    icon-social-media-blue.jpgToday SageCircle is launching a new directory for tracking the Forrester analysts who blog. You can find it in the left-hand navigation menu section Directories. Look for Blog Directory – Forrester

    The reason why a directory is needed even though Forrester has a blog home page is how they have organized their blogs. Forrester’s analyst blogs are centered on particular “roles,” which is now Forrester’s standard approach to research management. Forrester blogs are typically team written with various analysts contributing posts. That causes a problem for people, end users or vendors, who want to know which analyst posts to which blog. The blog home page lists the blogs, but not the analysts who contribute to them. Therefore SageCircle has done the work of identifying which analysts contribute to which blogs and put that information in our Forrester blog directory.

    But wait! There’s more! Some of the Forrester analysts have personal blogs where they post significant commentary as well. So we are including the personal blogs as well.

    While our research was mainly to find names for the directory, we did gather up some other interesting tid-bits about the blogs as well.

    Contributors – Most of the blogs have Continue reading

    Do I place my bets on AR-Sales partnering or adopting social media?

    icon-dollar-euro.jpgQuestion: If I had to choose between starting an AR-Sales partnership or launching a social media initiative, which way should I go? If I did both, but with limited resources, how should I divide my efforts?

     During the happy hour after the first session of our STRATEGIC ISSUES advanced AR seminar, one of the attendees asked these great questions. Both Dave and Carter answered immediately and in unison:

         “AR-Sales!”

    Why? Even a simple AR-Sales partnership pilot will give the AR team an opportunity to gather real world examples of the analysts impacting sales opportunities. These types of hard sales numbers, even in anecdotal form, are powerful tools for illustrating the strategic value of AR. In addition, a pilot project can Continue reading

    AMR retrenches to focus on core, lays off reported 10%

    logo-amr-research.gifMore information to follow. Check back frequently for updates.

    • Update 1 – 1/9/09 6:40 am PT -Initial list of analysts
    • Update 2 – 1/9/09 7:19 am PT – Added name to list
    • Update 3 – 1/9/09 8:24 am PT – Initial analysis added
    • Update 4 – 1/9/09 11:19 am PT – Statement from AMR CEO added
    • Update 5 – 1/12/08 5:36 am PT – Added name to list
    • Update 6 – 1/12/08 2:24 pm PT – Added three names to list

    Statement from Tony Friscia, CEO, AMR Research

    Via email — “It is true that we eliminated some positions (about 10%) across each department in the company due to the economy. While this includes several research positions, we are not eliminating any coverage areas. This also does not impact client services. We are eager to see the economy turn around soon.”

    Analysis

    This appears to be a case of a firm retrenching to its core coverage and market. In late 2007 AMR started expanding on its enterprise applications and supply chain base to address more horizontal topics (e.g.,see Interview with AMR CEO Tony Friscia and VP Jonathan Yarmis on AMR’s new “emerging and disruptive technologies” service). Expansions like this require not just analyst horsepower, but also the ability to get the sales force to understand the new selling propositions and prospect base for the new research. This retrenchment could be an acknowledgement that this type of expansion in this economic client is not something that AMR could afford.

    One interesting data point is the Continue reading

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