“I used Twitter ages ago and never really got into it (didn’t see the value). But now that Twitter has gained more participants and I’m being asked more and more for my Twitter name, I’m going to give it another shot.”
This is not an uncommon occurrence. Someone signs up for Twitter, plays around with it for awhile and drops it when they don’t see immediate value. Then something gets them back on Twitter and they have an “ah ha!” moment. Moral of the story is that analyst relations (AR) cannot assume that an analyst’s position on Twitter and other social media, no matter how vehemently stated, is permanent. Of course, an analyst that was a heavy user of social media could stop using it as well.
- Check SageCircle’s Analyst Twitter Directory periodically for your top analysts
- Ask your analysts who are not using Twitter if they have changed their minds. This can be done during briefings, inquiries or (more…)