This is the fourth in a series of posts that will explore the resources required and the advantages gained in using a formal analyst relationship management (ARM) system. In this post we investigate how these systems can enhance collaboration. Other posts will explore metrics and look at the values that can be obtained. Your comments are encouraged.
It is 11 PM, do you know where your analyst is?
AR teams should know the perception of analysts long before the curfew of a Magic Quadrant. Getting blindsided by a presentation, or knowing you have been dropped from a short list is never fun. There are many ways to determine current analyst perception – but one not to be overlooked is simple team collaboration. This becomes especially true with larger AR teams, or those that are organizationally or geographically distributed.
Tracking your AR activities and the perceptions that analysts have about your company is not an individual effort, but requires teamwork. Methods that promote easy sharing of (more…)