A frequent comment that SageCircle gets when discussing AR blogs with AR managers is “But I don’t have anything to write about.” Horsefeathers! Not surprising, we think there is a nearly infinite number of interesting, useful topics to discuss. Some topics just fall in your lap, making it really easy to whip up a quick post.
Harkening back to what Mike Braude, one of my many research mentors early in my Gartner analyst career, use to say “If you get the same question twice, write a research note” – in this case, if you get a similar question from different analysts, write a blog post. These are great subjects because obviously there is a lack of knowledge or confusion about the topic, thus they rank high on the usefulness scale. The answers should also be easy to (more…)