For PR… Why PR and AR need strong collaboration

How often have you been part of this vignette? The scene: PR manager strolls into the AR manager’s cubicle.
 
PR manager: “Howdy. Can you get me an analyst quote on this topic for my press release? Oh, and an analyst that can act as a press reference would be great as well.”
AR manager: “Sure, shouldn’t be a problem. When do you need it by?” Continue reading

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