Evidence Sidebar – Gartner needs to cover the role of information from end-user inquiries (part 6 of 7 about Gartner’s Q3 AR Call)

Gartner’s Analyst Relations team holds a quarterly conference call for the analyst relations (AR) community. SageCircle occasionally will post about the call, but for this particular call there was so much information that we have a seven-part series to highlight details and provide commentary. See below for links to all seven posts.

One of the announcements at the Gartner Q3 AR Calls was the rollout of the “Evidence Side-bar” for written research. During the presentation the Evidence Side-bar was described as “a description of the evidence behind the written research” and it will be “positioned on the front page of each document.” This is a welcomed development as increased transparency can only enhance the credibility and usefulness of Gartner’s research. Additional detail about the Evidence Side-bar taken from the AR Call presentation includes: 

  • Methodology
    • A high level view of the methodology  …or…
    • A link to the Methodology Document  …or…
    • A pointer to the Methodology Statement
  • Source
    • Primary research, e.g., “Gartner Survey”
    • Secondary research
    • Reference to another Gartner note, etc – with appropriate details
  • Notes
    • Additional information or commentary
    • A description of models used
    • Criteria or inclusion of technologies or technology
    • Include forecast assumptions.

This is all well and good. However, there was a glaring omission in the discussion of sources so SageCircle submitted the following question:

Question from Gartner AR Call

Frankly, we did not think that the Gartnerians would respond to the question. Much to our surprise, they did. Here is VP Mike Anderson’s reply:

“Inquiry is a great source of the evidence that a lot of analysts use for those results. I do not believe that we have standardized on the content of how inquiry be presented or how inquiry was used.

Instances where there were substantial numbers and quantities or where particular demographics have become important in the analysis that is being presented, those will be the things that analysts will be putting into the Side-bar. We’ll see feedback to them to ensure the Continue reading

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