Defining “Extended analyst relations (AR) team”

n:  The group of individuals at a technology provider who do not have AR as part of their job responsibilities, but whose efforts within their proscribed areas of responsibility can be leveraged by the Core AR Team to accomplish AR objectives.  Examples of individuals who may be recruited as members of the Extended AR Team include:  a) executives, product managers, and others who perform as spokespeople during analyst meetings, or public forums where analysts might be present, b) marketing or competitive intelligence personnel who monitor media and analyst research publications, c) HR or sales team trainers who incorporate AR topics into their training agendas, d) HR or sales team personnel who publish internal company newsletters and other communications, and d) intranet or extranet maintenance personnel, especially those who maintain the sales or analyst portals.

Defining “Core analyst relations (AR) team”

n:  the group of individuals at a technology provider whose specific job responsibilities include, at least in part, working with and through industry analysts to shape market perception for generating leads, responding rapidly to mitigate risk, and arming sales to close business. The core AR team may include dedicated AR practitioners or individuals such as PR professionals or product managers who have AR as a part of their charter.

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