In January 2009, The Forrester Wave™: Community Platforms, Q1 2009 was published. This happened to be the inaugural publication of a Wave for this particular market. The primary author of this Wave was Jeremiah Owyang (bio, Twitter handle, blog) who conducted an incredibly transparent – for a Forrester or Gartner analyst – process for the creation of this Wave (see list of relevant blog posts at the end of this post). Jeremiah’s use of social media gave vendors in this nascent market plenty of opportunity to know what was going on with this research.
As is with the case with any piece of analyst research covering a new, dynamic, and extremely fragmented market only a fraction of the possible vendors can be fit into the time and space available. In this case, it was nine of more than 100 vendors. Neighborhood America, a social networking platform vendor, was left off the Community Platform Wave and did not take kindly to the exclusion. Neighborhood America created a web page, “Why weren’t we included in the Forrester Wave Report?”, to tell its side of the story. They also put a link on their home page (graphic above) to make sure visitors knew to go to the page. The explanation was reasonably well done (SageCircle would have counseled some additional text to provide context) and did not overtly attack either Forrester or the analyst. The latter part is important because an attack would have looked like sour grapes by a sore loser.
This was a very smart step to do. You can see the Community Platforms Wave graphic on Flickr and the PDF of the research note is easily available for free on the web. As a consequence, Neighborhood America prospects might see the graphic or Wave research and decide to drop them from a pending sales opportunity without further information. While Neighborhood America’s response will not get the breadth of readership that a Forrester research note will, it is a useful exercise.
SageCircle does not know the exact details about why Continue reading
Filed under: AR best practices, AR-Sales Partnership, Magic Quadrant | Tagged: analyst relations, AR, Forrester, Forrester Wave, Forrester Wave: Community Platforms, Gartner, Jeremiah Owyang | Comments Off