Big 2 social media expands – 15 new Gartner blogs, 3 new Forrester podcasts

icon-social-media-blue.jpgThere has been significant activity on the social media front over the last few weeks that you might want to examine for relevance, either as an end-user client of the analysts or a vendor AR team. 

Gartner has moved to phase 2 of its expanded use of blogging that was started last October. Last week it added 15 bloggers to (see Gartner Blog Network Directory for links). So far, five have posted, marked below with *, and we expect the rest will likely get their first posts up in the next week or so.

  • Baker, Van
  • Blechar, Michael
  • Cappuccio, David *
  • Global Posts
  • Lheureux, Benoit
  • MacDona Continue reading

Observations from updating the various SageCircle directories

icon-social-media-blue.jpgThis weekend we spent considerable hours updating the SageCircle directories. This exercise always generates interesting insights such as: 

Analyst  Twitter Directory – 46 additions, 4 updates. Change can come quite quickly. The IDC Financial Insights team members decided to put more emphasis on Twitter as part of an overall plan to increase their visibility. This resulted in seven analysts starting to use Twitter in just a couple of weeks. Take away – Keep your fingers on the pulse of your analysts’ usage of social media, because changes come quickly.

AR Twitter Directory – 34 additions, 6 updates. Members of the AR community continue to adopt Twitter in a steady fashion. However, AR is still underrepresented on Twitter and members of the community are missing out on a great tool for understanding the analysts and their priorities. Take away – AR professionals not on Twitter need to take the plunge and add Twitter to their communications toolbox. Even if their analysts are not heavy users of Twitter, early adopters develop skills that permit them to react quickly to changes in social media usage.

AR Contractors Directory – 9 additions. There are now a number of interesting AR contractors in the directory. The presence of contractors gives AR managers useful alternatives to Continue reading

Directories Updates – Gartner Blog Network, Twitter and Contractors

There have been some updates to the various directories that SageCircle maintains for the analyst ecosystem. 

SageCircle Technique:

  • Keep SageCircle up-to-date on changes to any of the directories

Update on Gartner’s expanded blogging initiative – activity and copyright policy

icon-social-media-blue.jpgUpdate 10/3/08: Gartner Fellow Darly Plummer has posted his first piece On the Death of 20th Century thinking! Now only two “phase one” analyst blogs have not been updated.

Update 9/30/08: Kudos to David Mitchell Smith for his post A Tale of Two Clouds that links to a Forrester research note and other non-Gartner commentators. Nice to see a Gartnerian getting into the spirit of blogging by bringing in other’s points-of-view, even competitors.

Update 9/30/08: Steve Prentice has posted his initial entry.

It is two weeks into Gartner’s new analyst blog network. While there has been some commentary about how it will never succeed and so on, I decided to actually evaluate the activity to see what is happening.

The blog network launched on September 15 with 45 blogs, many of which only had the default “Hello World!” post. Since then three blogs have been deleted and two added. One of the deleted blogs was Jackie Fenn’s, which she confirmed in an email to SageCircle was done to drive traffic to the blog for “Mastering the Hype” book that she co-authored with Mark Raskino. Mark recently put a note on his blog that he was also going to focus on the “Mastering the Hype Cycle” blog and will not be posting to his personal blog for the near future.

Of the 44 active blogs, there are now four blogs that have not deleted the default “Hello World!” posts and added real content (see list below). Yesterday, there were five like that, but one of those analysts added a post overnight. In general, there is reasonable Continue reading

Q&A with Gartner about the new Gartner Blog Network

icon-social-media-blue.jpgThe new Gartner Blog Network is generating some interesting buzz in the analyst ecosystem (see Gartner ups the ante on analyst blogging – maybe 50 new bloggers). To learn more about what Gartner is up with this new initiative, SageCircle interviewed Andrew Spender, Gartner’s VP of Corporate Communications, via email.

SageCircle: Andrew, thank you for participating in this interview.

SageCircle: Why the change in policy?

Andrew Spender: Participating in social media represents an opportunity for Gartner analysts to evolve their means and style of personal interaction with technology users and providers, business leaders, opinion leaders, journalists and many others interested in the business of technology.

SageCircle: Will analyst blogs be considered official Gartner published research? Or will blogs more like Gartner Voice podcasts where it is clearly stated at the beginning that the podcast “does not constitute published Gartner research”?

Blog posts represent the personal opinion of the Gartner analyst. As such, they do not reflect Gartner official published research. They may, where applicable, refer back to published Gartner research.

SageCircle: Will analysts be encouraged to blog or is this just a personal option for individual analysts to decide?

It is up to the individual analyst to Continue reading

Announcing “Introduction to Blogging for AR,” a special SageCircle webinar

While there are hundreds of analysts that blog, the big dog in the analyst market has been a Chihuahua not a mastiff in the blogosphere, even discouraging its analysts from having personal blogs. However, that is changing in a big way as news has gotten out that Gartner has upped the ante on analyst blogging by encouraging analysts to start blogging with 47 blogs already on the new Gartner Blog Network (see below for list with links) with more being launched. What is even more interesting is that Gartner is encouraging its analysts participate in the online conversation by leaving comments on blogs – we found this out after a Gartner analyst left a comment on the SageCircle blog. This new emphasis on blogging by Gartner brings up a number of key issues for AR: 

  1. Are you prepared to monitor analyst blogs?
  2. Are you prepared to engage the analysts via their blogs?
  3. Are you prepared to use an AR blog to engage the analysts?
  4. Are you prepared for the analysts to “go around” you and Continue reading
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