While single practitioner analysts or analysts at boutiques will occasionally comment on the research done at the major firms (often in a snide tone), it is rare for an analyst at a major firm to acknowledge something from a major competitor. Forrester’s Jeremiah Owyang (Twitter handle, poster child for tech analysts using social media) does just that in Understanding Gartner’s “Generation Virtual”. Jeremiah – fairly, in a professional tone – highlights the research and points out where he agrees or disagrees with Gartner’s conclusions. My only quibble is that rather than focusing on just the Gartner research, Jeremiah might have also contrasted the Gartnerian model with Forrester’s Social Technographics Ladder.
Bottom Line: One way for major analyst firms to cut through the clutter of the competing voices on the Web could be to (more…)
Filed under: Analyst industry, Commentary, Social media | Tagged: Adam Sarner, analyst relations, AR, Forrester, Gartner, Generation Virtual, Jeremiah Owyang, Social Technographics Ladder, Web Strategy by Jeremiah | 6 Comments »