Observations on changes in the analyst ecosystem

Gerry Van Zandt  [This commentary comes from guest contributor Gerry Van Zandt (Twitter handle), AR manager with HP Services. This guest post started as a letter that Gerry sent to his HP colleagues. We are posting an edited version with his permission]

I think it’s important to read and internalize what’s happening in the analyst ecosystem at a macro level.  Please note that this is my own take, and not the opinion nor the official position of HP.  Thus, you may or may not agree with it.

For the past 6-7 years, since blogs began to take hold and proliferate, a sea change has been occurring in the influencer (press and analyst) ecosystem.  The strict lines between press and analysts have been increasingly blurring, and a new class of influencers emerged circa 2002, and began really solidifying in late 2005.  I coined the term “blogalysts” for these influencers around this time.

Dozens of reporters and editors have left the press ranks to become industry analysts over the years — that’s not news.  However, we’re seeing more analysts who are contributing regular content to print and on-line press publications (i.e. Gordon Haff/Illuminata and Peter Glaskowsky/Envisioneering writing for C/Net).  Furthermore, laid-off press people and now analysts are leaving their traditional organizations to join on-line blog networks (and going solo) as “expert commentators” around particular topics. Some have strong reputations, others are striving mightily to build or re-build them.

RedMonk was probably the pioneer “blogalyst,” deliberately eschewing traditional paid, data-based research services and publishing commentary free, and 100% on-line.  They joined other newly formed “new-era” research firms like The 451 Group who aggressively embraced blogs and other emerging on-line tools.  Since then, Continue reading

SageCircle AR Podcast for June 2, 2009 – GigaOM Pro; Gartner’s AR call; NDA and social media

SageCircle AR Podcast ArtworkThe AR podcast is a review of the latest news and trends in the analyst ecosystem along with tips and tricks for analyst relations professionals and analyst research consumers. SageCircle strategists Dave Eckert and Carter Lusher co-host this bi-weekly program. You can find all the SageCircle podcasts on our podcast page.

Click here to listen to the podcast on your computer or visit the podcast page to download the MP3 file.  Click here to subscribe to the podcast within iTunes

SCP 2: Table of contents. Numbers in parentheses refer to minutes:seconds when the article starts within the podcast.

(00:00)  Introduction

(01:04) In this edition we look at the announcement of GigaOM Pro and the possible impacts it will have on the analyst ecosystem

(03:38) Next we will discuss the Gartner plan for better data collection

(06:32) We review some comments to our post asking if Forrester has a conflict of interest in providing advice about how Waves and Magic Quadrants

(9:20) We reply to a question about analysts respecting non-disclosure on social media

(11:08) Upcoming AR events

(12:22) End credits

Our goals for the AR Community Podcast are two-fold. The first goal is to provide an additional venue for SageCircle research that complements our existing deliverables, whether free (e.g., SageCircle blog) or client only (e.g., the Online SageContent Library, the largest and premier repository of AR best practices and downloadable tools available in the industry). The second goal is to develop real-world podcasting skills so when our clients are considering their own podcasts we have the experience (and scar tissue) to help them start podcasting without having to re-invent the wheel.

GigaOM launches new virtual analyst network to distribute analyst research

GigaOM (see below for background on GigaOM) announced (click here and here to read the announcements) on Thursday May 28, the launch of GigaOM Pro. This new service is a virtual analyst network that will make available analyst research reports on a subscription basis. This report is based on a briefing for SageCircle by GigaOM VP of Research Michael Wolf in advance of the launch and subsequent research.

Logo - GigaOM Pro 

The new network is focused on research publishing and will not be selling retainer advisory or consulting services. If a subscriber likes the research from a particular analyst contributor they are free to contact the analyst and arrange for additional services directly from the analyst or boutique firm. 

The GigaOM analyst network will consist of analyst boutique firms and single practitioners. There is a large pool of analysts that fit that description, many of whom started in the analyst business working for one or more of the larger firms or a management consulting firm. The number of single practitioners has gone up in 2009 as many analysts laid off by existing firms have decided to launch their own practice. At the time of launch the GigaOM Pro network will consist of ten contributors with plans to add more. The lineup in the GigaOM Analyst Network:

  • Dixon, Colin – TDG (IPTV, Online video)
  • Gilbert, George – TechAlpha (IT infrastructure)
  • Greeson, Michael – TDG (broadband)
  • Happe, Rachel – The Community Roundtable (social media and enterprise applications)
  • Hawley, Steve – tvstrategies (television)
  • Hendrix, Phil – Institute for Mobile Markets Research (mobile)
  • Sharma, Chetan –Sharma Consulting (mobile)
  • Tarczon, Andy – TDG (mobile)
  • Urbanski, Juergen – TechAlpha (IT infrastructure)
  • Wheelock, Clint – Pike Research (cleantech)

In terms of market coverage, GigaOM Pro will launch with four domains:

  1. IT infrastructure and cloud computing
  2. Mobile computing
  3. Consumer technology
  4. Clean technology

The goal is not to compete with the existing large analyst firms like Forrester, Gartner or IDC. Rather, GigaOM is looking to create an alternative distribution model that offers a continuing stream of research reports from a portfolio of analysts at a reasonable price, initially under $100 for an annual subscription. The play is to be a market expander by seeking out a huge potential market that the current analyst firms cannot reach with their business models. This could actually help the major firms in Continue reading

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