[This commentary comes from guest contributor Gerry Van Zandt (Twitter handle), AR manager with HP Services. This guest post started as a letter that Gerry sent to his HP colleagues. We are posting an edited version with his permission]
I think it’s important to read and internalize what’s happening in the analyst ecosystem at a macro level. Please note that this is my own take, and not the opinion nor the official position of HP. Thus, you may or may not agree with it.
For the past 6-7 years, since blogs began to take hold and proliferate, a sea change has been occurring in the influencer (press and analyst) ecosystem. The strict lines between press and analysts have been increasingly blurring, and a new class of influencers emerged circa 2002, and began really solidifying in late 2005. I coined the term “blogalysts” for these influencers around this time.
Dozens of reporters and editors have left the press ranks to become industry analysts over the years — that’s not news. However, we’re seeing more analysts who are contributing regular content to print and on-line press publications (i.e. Gordon Haff/Illuminata and Peter Glaskowsky/Envisioneering writing for C/Net). Furthermore, laid-off press people and now analysts are leaving their traditional organizations to join on-line blog networks (and going solo) as “expert commentators” around particular topics. Some have strong reputations, others are striving mightily to build or re-build them.
RedMonk was probably the pioneer “blogalyst,” deliberately eschewing traditional paid, data-based research services and publishing commentary free, and 100% on-line. They joined other newly formed “new-era” research firms like The 451 Group who aggressively embraced blogs and other emerging on-line tools. Since then, (more…)