77% of industry analysts would read AR blogs, if…

…”they had relevant, useful, timely information.” There is always a catch, eh?

Frankly, this percentage is significantly higher than we would have guessed before we conducted our survey of thousands of industry analysts. Even though we are ardent proponents of AR using social media, we expected that many in the analyst community might be adopting a “wait and see” attitude at best. However, we were pleasantly surprised that many analysts said they would read AR blogs. Here is the full question and percentage replies:

Question:     I would read vendor AR blogs if they had relevant, useful, timely information (pick one)

• 20% – Yes, regularly
• 31% – Yes, occasionally
• 26% – Yes, episodically related to major news or announcement coverage
•   5% – No, because I do not read blogs
•   8% – No, because I do not have time
•   9% – No, because most vendor blogs are a waste of time
•   1% – Undecided

This would indicate there is an obvious opportunity for AR teams to