How do AR teams get the information for building and ranking analyst lists? How do they know the people claiming they are analysts really are analysts? In many cases, the AR professional will look it up in a commercially available AR database or contract with an AR services firm that has analyst list creation product.
Are you in the database? Is the information accurate?
One of the important AR tools that AR teams have is their trusty Analyst Relationship Management application (ARM tool, think CRM specifically for AR) or standalone analyst database. The reason why these tools are so valuable is that the database is maintained by the vendor, saving AR the grunt work of tracking an ever changing universe of analysts.
AR teams use the electronic directories all the time to create new or to refresh existing analyst lists. Just go into (more…)
Filed under: Analyst industry, AR management, Tools | Tagged: analyst database, analyst relations, Analyst Strategy Group, AR, AR database, ARchitect, ARinsight, ASG, Barbara French, KCG, Knowledge Capital Group, Lighthouse AR, Tekrati | Comments Off