SageCircle Podcast for May 19, 2009 – Big Two 1Q 09 earnings; Survey of the Analysts; Spoken Word Audit

SageCircle AR Podcast ArtworkIt is with great pleasure that we announce the launch of SageCircle’s newest free research deliverable, the SageCircle AR Community Podcast. The AR podcast is a review of the latest news and trends in the analyst ecosystem along with tips and tricks for analyst relations professionals and analyst research consumers. SageCircle strategists Dave Eckert and Carter Lusher co-host this bi-weekly program. You can find all the SageCircle podcasts on our podcast page.

Our goals for the AR Community Podcast are two-fold. The first goal is to provide an additional venue for SageCircle research that complements our existing deliverables, whether free (e.g., SageCircle blog) or client only (e.g., the Online SageContent Library, the largest and premier repository of AR best practices and downloadable tools available in the industry). The second goal is to develop real-world podcasting skills so when our clients are considering their own podcasts we have the experience (and scar tissue) to help them start podcasting without having to re-invent the wheel. 

Click here to listen to the podcast on your computer (corrected broken link 5/26/09 1:45 pm PT) or visit the podcast page to download the MP3 file. At this time the AR podcast is not yet available for subscription on iTunes, but we hope to have the details for this ironed out by next week.

Click here to subscribe to the podcast within iTunes

SCP 1: Table of contents. Numbers in parentheses refer to minutes:seconds when the article starts within the podcast.

(00:00)  Introduction

(00:56)  This week we start with a look at the Q1 09 earnings reports of the only two publicly held analyst firms, Gartner and Forrester. Gartner surprised us by actually growing overall revenue. Forrester did not.

(04:55)  Next we’ll discuss our new survey of the analysts on their Continue reading

Carter interviewed on John Simonds’ AR podcast about the state of AR

icon-microphone-reduced-v-2.jpgIBM AR manager extraordinaire John Simonds (Twitter handle) interviewed Carter for his podcast series about AR that he posts on his  “Delusions of Adequacy” blog.  Topics we discussed were:

  • What is the state of A/R right now?
  • What is a good A/R practice/best practice?
  • What is a bad A/R practice or incident that we can learn from (without names)?
  • What could the A/R industry do to improve?

For the good and bad AR practices questions Carter looked at  both an AR practitioner practice and an AR management practice.

It was a fun and interesting discussion. Please visit  Podcast: An Analyst’s View of Analyst Relations – Carter Lusher of SageCircle to hear the interview.

Big 2 social media expands – 15 new Gartner blogs, 3 new Forrester podcasts

icon-social-media-blue.jpgThere has been significant activity on the social media front over the last few weeks that you might want to examine for relevance, either as an end-user client of the analysts or a vendor AR team. 

Gartner has moved to phase 2 of its expanded use of blogging that was started last October. Last week it added 15 bloggers to (see Gartner Blog Network Directory for links). So far, five have posted, marked below with *, and we expect the rest will likely get their first posts up in the next week or so.

  • Baker, Van
  • Blechar, Michael
  • Cappuccio, David *
  • Global Posts
  • Lheureux, Benoit
  • MacDona Continue reading

Analyst relations podcasts to check out: John Simonds and Marius Joshfn

icon-social-media-blue.jpgThere new new podcasts by AR professionals interviewing analysts and other AR professionals. Both are well worth checking out. 

IBM’s AR wizard John Simonds (Twitter handle) has started a series called “An Analyst’s View of Analyst Relations” that you can find on his blog Delusions of Adequacy. The first two podcasts are:

Marius Josthfn (Twitter handle) of HFN Kommunikation has a podcast called IT Analyst Relations Tools that you can find at Continue reading

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