Posted on September 18, 2008 by sagecircle
In Killer questions to ask PR agencies to see if they are AR pretenders or contenders, we provided a technique to help determine whether a PR agency that is bidding for a vendor’s analyst relations (AR) business truly understands the analysts and AR. There might be another technique that could potentially – but only potentially – provide another interesting insight into the dedication to real AR.
Do they follow more analysts and AR than media and PR on Twitter?
This is only a potentially interesting insight because adoption of Twitter by analysts and AR professionals is still at a nascent stage. If an agency staff member is not following many analysts and AR pros on Twitter it could mean Continue reading
Filed under: AR management, PR and AR | Tagged: analyst relations, AR, PR, public relations, selecting a PR agency | 2 Comments »
Posted on June 27, 2008 by sagecircle
Redmonk’s Stephen O’Grady in Bad PR – The Bane of My Existence: Seven Suggestions for PR Workers has some practical advice for PR professionals at agencies. Here are his seven suggestions (details in the post):
- Analysts Are Not Press: Don’t Treat Them as if They Are
- Caller ID Works: Don’t Just Keep Calling, and Calling, and Calling
- Personalization: Don’t Address Your Notes “Dear Blogger”
- Press Releases: Don’t Use it as Continue reading
Filed under: PR and AR | Tagged: analyst relations, AR, industry analysts, IT analysts, PR, PR agencies, public relations | Comments Off