SageCircle’s strategists have seen hundreds and hundreds of vendor presentations over the 17 years. Frankly, more than 70% of the presentations fail to be effective for many reasons. This is a quick Top 5 list to help vendors and PR account executives avoid the worst mistakes.
5) Doesn’t provide information in the format that supports the three research delivery methods used by the analysts (e.g., phone-based inquiry, formal presentations and written research)
4) Doesn’t support the purpose, objectives and key messages of the briefing
3) Too generic, the presentation is targeted for press or customers instead of analysts
2) Too technology focused
And the #1 presentation worst practice is… (more…)