Barbara French left an interesting question on SageCircle announces the Analyst Relations Wiki*, a tool to help AR teams be more efficient and effective. Basically, she asked why use a wiki instead of deploying more efficient PDF search technology on the existing PDFs?
We picked the wiki technology, because it became the logical choice after we did an analysis of the situation using the POST framework from Forrester’s Groundswell research: People, Objectives, Strategy, Technology. This same analysis process is valuable to AR teams for their own decision making. Here is an overly simplified summary of our extensive analysis in making our choice:
- People – AR managers are strapped for time. They have different levels of experience and as a consequence need access to different levels of information. They also have different levels of on-line sophistication.
- Objectives – Save AR managers time and make them more effective by (more…)