In Killer questions to ask PR agencies to see if they are AR pretenders or contenders, we provided a technique to help determine whether a PR agency that is bidding for a vendor’s analyst relations (AR) business truly understands the analysts and AR. There might be another technique that could potentially – but only potentially – provide another interesting insight into the dedication to real AR.
Do they follow more analysts and AR than media and PR on Twitter?
This is only a potentially interesting insight because adoption of Twitter by analysts and AR professionals is still at a nascent stage. If an agency staff member is not following many analysts and AR pros on Twitter it could mean (more…)