How serious is the PR pro at an agency about AR? Check the Twitter follows.

icon-social-media-blue.jpgIn Killer questions to ask PR agencies to see if they are AR pretenders or contenders, we provided a technique to help determine whether a PR agency that is bidding for a vendor’s analyst relations (AR) business truly understands the analysts and AR. There might be another technique that could potentially – but only potentially – provide another interesting insight into the dedication to real AR. 

      Do they follow more analysts and AR than media and PR on Twitter?

This is only a potentially interesting insight because adoption of Twitter by analysts and AR professionals is still at a nascent stage. If an agency staff member is not following many analysts and AR pros on Twitter it could mean Continue reading

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