Here is an interesting announcement concerning the launch of a new ICT market research and marketing services firm that brings together former senior IDC analysts who were caught in IDG’s right-sizing exercise. A few points about the HENRY Corporation:
- Each analyst is also an independent practitioner, some with a firm name and some under their name
- With the exception of Martin Hingley (Twitter, blog), most of the Fellows are not active users of social media
- With the exception of Simone de Bruin’s LinkedResearch website and to a lesser extent Hingley’s blog, none of the other Fellows have a formal web presence
SageCircle’s initial impression is that HENRY Corporation will be the marketing function as well as sales organization for this group of former IDC senior analysts. As such it will be somewhat more involved with its portfolio of analysts than Valley View Ventures, which acts simply as a sales agent for its associated analysts and boutiques.
Below is a blog post by Hingley on the launch, followed by the official announcement.
Overview from Martin Hingley, one of the original HENRY Fellows:
What happens when a major market research organization off-loads most of its senior analysts in EMEA? I’m sure it does its best to run its services with newer researchers. However many industry execs will miss the quality of support, ideas and advice that they once had. In the case of my old company some familiar faces, now independent, are also as eager as ever to (more…)
Filed under: Analyst industry, News | Tagged: analyst relations, Anne-Lisa Wang, AR, Carsten Schmidt, Claus Egge, HAIKKOO, Henry Corporation, IDC, ITCandor, LinkedResearch, Marcel Warmerdam, Martin Hingley, Pim Bilderbeek, Simone de Bruin | 1 Comment »