Using social media as a research tool is not the end all, be all even for social computing analysts

icon-social-media-blue.jpgIn another example of his radical transparency – at least for an analyst at a major firm – Jeremiah Owyang posted How crowdsourcing helps some – but not all research activities that discusses how he uses both social media-based and traditional Forrester research methodologies. It is an interesting read.

This post provides insights for analyst relations (AR) professionals into how a leading edge analyst is leveraging social media today as a research tool. These insights could prove useful as Continue reading

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