Analyst list management is a process for identifying, ranking in priority order, and tiering into segments the analyst community. The purpose is to provide analyst relations with a tool for establishing analyst relevance and analyst relations (AR) team priorities.
Note: An earlier version of this post showed up as a comment on ARmadgeddon, which was later elevated to a full post. Then I posted a version on my former employer’s corporate AR blog. However, this is a topic that still generates heat so we are now posting it on the SageCircle blog to stimulate discussion.
AR and analyst blogs that begin with vigorous discussions about tiering often end in flame wars. The loudest protesters are usually smaller analyst firms and single practitioners who believe that the practice of tiering slights and excludes them.
What we have here is a failure to communicate.
There is no generally accepted definition of what “tier” means in the context of the analyst industry, so let me offer some points to get the discussion started and lance the boil of negative emotions around this concept.
At SageCircle we promote the best practice of “rank then tier” industry analysts. This is a two-step process. An analyst list is ranked based on relevance to Continue reading