Adding more sessions to make it easier for you to attend AR training

Frequently we hear from AR professionals wanting to attend one of our seminars, webinars or Coffee Talks saying they could not attend the scheduled session. In the very next sentence is usually “when will the session be scheduled again or do you have a replay?” To answer the request for additional scheduling options, we are happy to announce that we are greatly expanding the times we schedule webinars and Coffee Talks. Every month we will have two sessions for the Coffee Talk, two sessions for the new webinar and two repeats. In addition, most months will have public seminars scheduled as well.

To help you keep track of all these options, we are launching a new page on the SageCircle blog called, not surprising, Calendar to graphically display all the scheduled training for a number of months (see below for an example). You can find new page in the left-hand navigation menu in the “Pages” section. Currently we have February, March and April posted and will be adding additional months soon. If you to know about an AR training event in the May through July timeframe, please send us an email (info [at] sagecirle.com) and we’ll happily send you the information.

If you are a regular reader of the SageCircle blog, especially for breaking news in the analyst ecosystem ( e.g., news around the six firms that have laid off analysts in the last three weeks), a great way to show your support for this free service is by signing up for one of our events. Thanks.

 We look forward to seeing you at one of our events.

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  Monday Tuesday Wednesday Thursday Friday  
   February 2009        
  2 3 4 5 6  
             
  9 10 11 12 13  
    Coffee Talk
9 am PT
AR-Sales Partnering
       
  16 17 18 19 20  
    Webinar
8 am PT
How to rank & tier analysts
Coffee Talk
12 pm PT
AR-Sales Partnering
Webinar
12 pm PT
Intro to Blogging for AR
   
  23 24 25 26 27  
  Seattle
Seminar
 
AR Effectiveness
Seattle
Seminar

<<< ending
beginning >>>
Seattle
Seminar
 
Advanced AR

Webinar
10 am PT
How to rank & tier analysts
   
             

Essential AR skill – knowing analyst firm research methodologies

One of the essential skills for all analyst relations (AR) professionals is knowing the different types of research methodologies used by analysts and the implications for vendors. 

For example, advisory analysts* are very well positioned to spot  a vendor’s message inconsistencies. That is because advisory analysts are talking to a wide variety of people that interact with that vendor in addition to the analysts’ direct interactions which are arranged by the vendor (click on graphic to enlarge). Advisory analysts hear from their end-user clients during inquiries what the vendor sales representatives are saying to the end user. The analyst is then in position to compare what the sales rep is saying to prospects/customers versus what AR and executives are directly telling the analyst. Advisory analysts are also talking to financial analysts and the press, which provides additional opportunity to compare what AR is saying to the analyst in contrast to what the vendor is saying to these other communities.

This is a critical insight for AR teams that Continue reading

Accessible Expertise from SageCircle

Announcing “Introduction to Twitter,” a special SageCircle webinar

After we sent out the email last week about the AR Twitter Directory, we received a great response from tweeting AR professionals that wanted to be added to the directory and page views were quite high. However, we also got a lot of emails along with comments like: 

            “I only have a vague notion of what twitter is!”

            “I’m thinking about trying out Twitter soon”

            “Would like to, but how do I get started?”

            “How do I find the time?”

            “I’m a bit skeptical about it …”

            “…unfortunately I am not hip to the Twitter scene yet …”

There are over 120 analysts in the Analyst Twitter Directory with new names being added weekly. So if some of your top analysts are on Twitter, shouldn’t you be on Twitter as well?  To help out AR professionals and teams get started with Twitter, SageCircle is announcing a new public webinar focused on using and understanding this bleeding edge form of communication.

In this SageCircle AR Webinar, we will provide you with succinct and actionable information that will help you get up-to-speed on Twitter as a user, and help you understand the implications for AR. The agenda for the 90-minute session includes:

  1. What is micro-blogging and Twitter
  2. How are analysts and AR professionals using Twitter
  3. Getting started on Twitter
  4. Tips on being an efficient Twitter user
  5. Setting up an Continue reading

The SageCircle post you have been waiting to see

I’m sure this is an announcement that all of our faithful readers have been eagerly waiting to see. [drum roll please] We are pleased to announce that we have updated our brochures and services pages. Excited? Oh, you have not exactly been sitting on the edge of seats waiting for this? Oh, well.

Seriously, the tabs and pages (1/ Advisory, 2/ AR Wiki, 3/ Training, 4/ AR-Sales Partnership) that contain background information on SageCircle services are some of the most visited pages on the blog. This is just a heads up that we have refreshed the Continue reading

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