Forrester gives us yet more data that social media is being adopted by the major firms. Twenty additional Forrester analysts were added to Analyst Twitter Directory since the August 14th update. The 58 additions to the Forrester Blog Directory are equally interesting but not as time compressed as we had not updated the directory in some time. Here are some observations.
Research associates are using social media to raise their profiles. Research associates are those folks that do a lot of the grunt work when it comes to analyst research projects. They might get an occasional byline mention, but do not have an entry on the official analyst bio page. We have noticed that some savvy research associates are using blogs and Twitter to start building their personal brands. For instance, the Sourcing & Vendor Management role blog had been dormant all year with zero posts until early July when three new contributors revived the blog. When we started adding the contributors to the Forrester Blog Directory we noticed that none were analysts, rather they were all research associates. In addition, there are some research associates who are also tweeting. We include research associates in the directories because some will be promoted into full analyst status some day.
Not all analysts named as contributing to Forrester blogs are really blogging. We noticed several cases where two or more analysts are on the byline of a particular blog post, but that is the only time that they appear in all the blogs. The blog posts in question were obvious official responses to a (more…)