In the “Metrics – Written Word Audits” section of the Online SageContentTM Library we recommended that AR establish a multi-faceted program to capture and analyze analyst opinions – in as near real-time as practical. This is easier said than done because the sheer volume of research and quotes being generated is growing as new forms of publishing opinion (e.g., blogs and Twitter) are added to the traditional methods.
While browsing some research, it becomes quickly apparent that there is a huge range of research documents, not all of which need to be monitored by AR. Some research is teeming with opinions that could sway technology buyers, while other research merely provides simple product or market descriptions. Length does not correlate to volume of opinions; single page flashes can present more opinions on multiple vendors, multiple products, and markets than a 30-page report.
Blogs and Twitter add new complexity to (more…)